The podcast segment of media broadcasting exploded in 2017. Audience growth afforded podcasters a chance to get their share of over $220 million dollars in ad revenue and other client conversions.
American listenership grew by six million that year. That followed many listeners taking notice to the podcasts’ learning and entertainment opportunities.
There’s a space for digital marketing podcasts, too. As the industry changes shape, these fantastic podcasts keep you in the loop on the latest and greatest in content and digital marketing:
Marketing School – Digital Marketing and Online Marketing Tips by Neil Patel and Eric Siu.
Neil Patel has dominated the industry as digital marketing guru for a while. This short and snappy, yet informative podcast wastes no moment. Every word from Patel and fellow expert Eric Siu is a story with tips for entrepreneurs to apply immediately.
Con: The intro and outro music lacks the savor of the digital marketing podcast topics.
#FlipMyFunnel Podcast by Sangram Vajre
Sales funnels are at the foundation of great content. To emphasize that, Sangram Vajre delivers a wide assortment of sales and marketing material from some of the greatest in the business. Guests frequent the show to have real conversations that listeners view as informative a valuable.
Ask Gary Vee Show by Gary Vaynerchuk
Gary’s casual yet confident style and delivery sets his digital marketing podcast apart. Guests range from seasoned and new business owners of all ages and industries, including music artists. Social media and content creation strategies are on the topic list. Listeners beware! Audio podcast listeners cannot see the visuals that Gary uses often. His global audience also has trouble grasping examples referring to American activities.
Skill Up by HubSpot
Like the seasons change, so do the topics of Skill Up. Hosts Matt Howells-Barby and Jorie Munroe give their audience in-depth lessons on each segment of digital marketing. Skill Up podcasts are rather lengthy, so carve out 45 minutes to an hour in the morning, on a break or before bed.
Entrepreneurs on Fire by John Lee Dumas
The podcast carries the perfect name for a fiery host with an energetic spirit that will put some pep in your marketing step. JLD has interviewed some of the best known entrepreneurs and marketers such as Tim Ferris, Grant Cardone, Seth Godin and Tony Robbins. One of the biggest treats is how each episode closes with a new marketing tool suggestion. Expect to hear the same tone of voice on every episode and some of the same questions on every episode.
Get More Clients with Smarter Email Marketing by Brian Clark
We know by now that list building is the new prospecting. Once subscriptions overflow, you must make the right moves to convert sales and maintain a loyal following. Host Brian Clark of Unemployable goes through each component of email marketing from sequences and sales funnels to the actual email content and copy.
Social Media Marketing Podcast by Michael Stelzner of Social Media Examiner
In this podcast, listeners will hear from social media experts to share their strategies. Another topic of discussion will be businesses who are winning through incorporating social media the right way. You will leave each podcast with specific action steps in mind to improve your social media plan.
Online Marketing Made Easy by Amy Porterfield
Amy delivers a unique cocktail of marketing tips for online businesses. Her podcasts present details that many marketing experts charge top dollar for. Find snippets of marketing masterclasses, online business guides and advice to make your passion profitable.
Call to Action by Unbounce
If you enjoy hearing about other entrepreneurs’ victories, this is the podcast for you. Each week, guests share their marketing triumphs. You can then apply to those tips to find your own success. Digital marketing professionals also break down every aspect of the craft.
Duct Tape Marketing Podcast by John Jantsch
The podcast has an interesting name for an even more intriguing setup. John interviews some of the most impressionable authors and business professionals on their marketing strategies. A marketing expert himself, John shares valuable tools to help you understand and apply digital marketing.
Social Business Engine by Bernie Borges
Social media is an all-day job and only a portion of digital marketing, so using technology is a must to get it all done. Social media technology is the theme of this podcast. Borges sheds light on brands using modern tools and automation to enhance internal and external business operations.
Copyblogger FM by Sonia Simone
Conveying the right message in the right form is essential in digital marketing. Across all methods of content marketing, strong copy is the foundation to a successful business. Tune in to learn all things copy as Sonia Simone teams up with experts to discuss the different segments of copywriting.
The Mad Marketing Podcast by Marcus Sheridan
In these sessions, Sheridan pours his expertise into the audience. His mission is to get to the meat of marketing by answering questions to give a clear picture.
Content Convergence by Steve Rubel
With so much content and limitless options, you only have a few seconds to catch your audience’s attention. That’s what you will learn from the Content Convergence Podcast. Steve Rubel’s weekly podcasts feature marketers from across the globe to share their recipes for success.
The Tim Ferriss Show by Timothy Ferriss
Timothy Ferriss is a familiar name that pioneered the “work smarter, not harder” digital nomad movement. His best-selling book, “The Four-Hour Work Week,” mapped out what to do and how to do it, including the marketing aspect. Now his podcast continu
es to provide life hacks, including those in the content and digital marketing space.
Conclusion
Digital marketing podcasts prove it is one of the fastest growing sectors of business. Something that once seemed sketchy is an everyday activity for millions around the world. Listen in if you are looking to improve your sales, grow your business and keep up with the evolution of digital and content marketing.
