In Chicago, the weather has turned completely frigid and is reaching record lows.
Record negative temperatures means schools are closed and many people in the Midwest are stuck working at home. Working from home can be a huge luxury. Many employers list it is a perk on job descriptions. But with so many flexibility, freedom, and potential distractions, what are some best practices?
Marketing projects to do when working remotely
Nurturing campaigns
Nurturing campaigns can take a lot of time to plan and execute. Writing the emails, developing the content assets, and implementing the workflows are not easy tasks.
Plus, it is hard to do when there are lots of distractions. Use the time at home to develop the emails and plan what content assets needs to be created. I always find that nurturing campaigns seem more daunting than they are – you just have to get started!
Analysis
Use the time to see how your marketing programs are performing. Take a deeper dive into some of the following metrics and see where you need to focus more energy on:
Google Analytics
- Bounce rate
- Organic traffic
SEO
- Page errors
- Redirects
- Broken Links
- Page Indexing
- Meta descriptions and meta titles
Landing Pages
- Keyword optimization
- Conversion rates
Google AdWords
- Bidding strategies
- Negative keywords
- Any new trends and google updates
Content Marketing
- Blog frequency
- Editorial calendar status
Content Marketing
How is your editorial calendar? Are you keeping up with your blog? Take advantage of the quiet to list off topics that would be great for your editorial calendar. Use this time to even develop some blog posts so that you can stay ahead of the game.
Prioritize your time and marketing projects
Make sure that you keep track of how much time you are spending on different projects, as often times we aren’t using our time effectively. If there are areas where you are stretched too thin, consider finding a partner that can help take some of that off your plate.
