Increase Page Views With a Content Marketing Strategy That Is Helpful for the Reader

increase page views with content marketing

Increase Page Views With a Content Marketing Strategy That Is Helpful for the Reader

Michael Marchese

May 14, 2019

If browsing a website were a basketball game, a page view could be looked at as every basked you scored.

However the shot may have happened, the ball went into the hoop. A page doesn’t have to be read or even viewed. It can just be loaded – or reloaded – in a reader’s browser and that will still count as a page view.

Of course, you should always strive for readable content but being viewed isn’t a bad start. It proves that your content warranted a glance or a click.

Even a single page view is important for SEO:

  • Each page view ups the chances of another page view.
  • Higher page views increase the likelihood of getting noticed by search engines.
  • Getting a spot on search engine lists means that your page views will increase exponentially.
  • Scoring in terms of SEO (via a high number of page views) will mean success for your business.

You can monitor your page views easily by signing up for Google Analytics.

Now that you know page views are important, how do you increase them and score SEO points? You’ll need a team playbook or a well-thought-out content marketing strategy. This attracts traffic and converts page views into customers for your products or services. Here are basic tips for scoring higher page views:

Provide targeted content

Content cannot be relevant to all. Identify a segment of the populace to be your audience. Many blog articles will push to prioritize SEO, but marketing experts will advise that the best content is audience-oriented. Research what content your audience would find relevant. Provide this for them using a format that they will find most appealing.

editorial calendar

Create a content schedule

Early on, you learn to align your content with the needs of your target audience. You should also learn to train your audience loyalty for your content. You can easily do this by being consistent with your posting. Post at a particular hour on a particular day of the week. Depending on your content, post it just before the sun is up, as soon as employees arrive at the office, after the kids have gone to school or when the family is getting ready for bed at night.

Internal links amplify your content

Present your website as the best source. Make sure that whatever blog article you are working on can link to another page on your site. Don’t stop with links within the article itself. Post links to other related articles at the bottom of your blog and the bottom of your web page.

Put your content in front of people who want to read it

Share your content in various places within your website, link to it within your email signature, and email it to your customers.

Think about what the reader would want to read next, following the article in mind. Make it easy for that reader to take the next step.

All in all, the relationship between your page views and your content is not so complicated. Just takes time to learn. Relevant content based on your content marketing strategy will result in page views. Page views boosts SEO. Ultimately, all this means better exposure for you, your content and your business.

Looking for more ways to improve your website performance, contact Tempesta Media.

Michael Marchese

Michael Marchese

Michael is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership, and overall business operations across all the company’s segments. With over 25 years of experience, he has held various strategic and operating positions. ​​As a recognized expert, he has served on numerous committees for the following industry associations: SEMPO (Search Engine Marketing Professionals Organization), IAB (Internet Advertising Bureau), CGA (Casual Gaming Association), and the MMA (Mobile Marketing Association).
Categories: Thought Leadership
Tags: SEO

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