Outsource content marketing to get short-term and long-term benefits when you don’t have the talent you need, you are short on time, you need to scale up your capabilities quickly or you just need help knowing where to start.
Internal talent on your marketing team is a great thing to have, but there are times when even the best marketing teams won’t meet your needs. For small companies that don’t have big marketing teams or budgets, outsourcing can make more sense financially. Here are five critical situations when you should outsource content marketing.
1: You need a skill that your marketing team doesn’t possess
Effective content marketing requires many skillsets:
- Content strategist.
- Researcher.
- Curator.
- Data analyst.
- Copywriter.
- Editor.
- Promoter.
If you don’t have team members with these skills, outsourcing can fill in the gaps to ensure success with each campaign.
2: You land a big new client or expand an existing account and don’t have the internal resources to handle it all
The last thing you want is to leave a bad impression on your customer by missing deadlines or not delivering on your promises because you don’t have the manpower to make it happen. Outsourcing content marketing can help you quickly scale up to meet the needs of any client or project.
3: You don’t have a budget to hire a team of specialists
Smaller companies or those with limited budgets may not have the resources to hire staff to fill several specialty roles within marketing. When you need specific skills like content writing or building editorial calendars, for example, you may need more than a marketing generalist. A content marketing agency can provide you with a whole team of talented writers to fill the need without the hassle and expense of hiring more marketing people.
4: You’re short on time
Sometimes you need content right now (or yesterday). If you don’t already have the capacity within your business, the process to hire someone can take several weeks. Between posting the job, conducting interviews, extending an offer, and completing onboarding and training, you definitely won’t be able to meet a short deadline. Having an existing relationship with a content marketing agency makes it easy to scale up content marketing and still getting the quality you expect.
5: You have no idea where to start or what to do
Content marketing is more critical than ever, and having high-quality content can help you stay ahead of your competition. The challenge for many businesses is simply not knowing what to do or where to start.
When you outsource content marketing to the right partner, you will get more than just great content. You will also get the help you need to create a long-term content marketing strategy to help you improve your search engine optimization, bring in new clients, convert online leads and build your brand.
Outsource content marketing
There are times when it makes more sense for a company to outsource content marketing than keep it in house. When time, budget and manpower become roadblocks, a content partner like Tempesta Media can help realign goals and drive success.
If you’re scaling up your content marketing, download our e-book to learn the most common mistakes companies make. Then contact Tempesta Media to find out how we can become your trusted content marketing partner.
