Successful content marketing solutions balance an effort to achieve maximum ROI without sacrificing efficiency to achieve the highest return on time.
Content marketing is one of the most cost-effective ways to build brand recognition online, drive more traffic to your website and generate sales. But true content marketing success means achieving your sales and conversion goals in the most efficient possible way. Here are three content marketing solutions to help you achieve a better return on investment (ROI) and return on time (ROT).
1. Creating editorial calendars
One of the first steps for better ROI and ROT is having a clear and comprehensive editorial calendar. This is a written roadmap of your content ideas and a schedule for how to achieve publication consistency. Good editorial calendars include:
- Topic ideas.
- Content types (blog, video, social media post, etc.).
- Calls to action.
- Deadlines.
- Key points.
- Keywords.
Additionally, your editorial calendar should specify metrics that will measure the success of your campaign (ROI). It can also help you sort through the available channels to make sure you’re spending enough time on the ones that are most successful (ROT).
2. Integrating social media and content workflows
Integrated campaigns can improve the reach and effectiveness of your marketing. Integrating your social media and content marketing workflows ensures that everything you publish on all your channels supports your brand and follows your strategic priorities for each campaign.
A streamlined dashboard for all of your content allows you to quickly see what will be published, when and on what channel. This avoids duplication and helps you spot gaps in your content. By bringing it all together in a single platform, you can avoid the hassles and wasted time of working with multiple content marketing solutions, manually transferring information from one to another. As a result, you get a better ROT and an improved ROI for every campaign.
3. Automating repetitive tasks
Content marketers have tasks that are repetitive or take up too much time because they have to be done manually. For example, it’s essential that you publish unique content on your website so that search engines don’t penalize you for duplicate content.
However, it’s time-consuming to review all of your content manually. It’s also basically impossible for a person to know whether specific content is plagiarized from any one of billions of webpages. That’s where content marketing solutions come in, with tools such as:
- Plagiarism checks.
- Readability scans.
- Editing and proofreading.
- SEO optimization.
These analyses save valuable time and improve the readability and SEO of your content.
Need help finding the right content marketing solutions?
Content marketing enables companies to improve their sales. However, you have to utilize the right resources to achieve a positive ROI and ROT. For many companies, the easiest way to do so is to find the right partner.
A provider can help create editorial calendars, integrate your social media and content marketing strategies, and automate the redundant tasks that are taking up your time. Find out how Tempesta Media can be that partner for all of your content marketing needs.
Download our e-book to learn 100 of the most common mistakes companies make with content marketing to set your company on the path toward efficiency and success.
