Using a marketing MSP is a good choice if you are looking to have more control of your marketing program. No matter if you are a one-person marketing department or managing a big team, having an experienced professional take a fresh look at your marketing strategy and bring in new insights and expertise is always a good opportunity.
But how do you make sure you are using your marketing MSP at full potential? What should you keep in mind to streamline your cooperation the most efficient way?
What is a marketing managed service provider?
Marketing Managed Service Providers are agencies specializing in managing the marketing programs on all stages. The service usually includes:
- strategy development,
- content production,
- publishing,
- promotion,
- Analytics.
They fully take over the tactical aspects of the clients marketing program after setting the goals and the strategy in cooperation with the company.
Here are 3 main rules to follow for noticeable impact of marketing MSP for your businesses:
1. Set up your goals correctly
This will allow both your team and the marketing MSP to understand the business objectives. Furthermore, it will make sure that the tactics and every piece of content is aligned with the strategy. It’s important to set achievable and measurable goals and keep in mind that it takes some time for content marketing to start bringing value, but the results will be consistent and long term.
The ultimate metric that reflects your marketing effectiveness would be ROI. The return itself will take some time with content murketing, so you should set a wider range of KPI’s to track the performance in the meanwhile.
2. Only choose the marketing MSP that understands your business
You should think about your managed service provider as an enforcement of your marketing team. This means you are hiring more than just freelance writers or advertising agencies – you’ll have an extra team of marketing professionals bringing you their experience. But will they be able to understand your audience and industry specifics?
Most marketers need to involve employees from other departments to content creation which is not the best solution. Even if your expert can put words together, writing is usually time consuming and it’s better to dedicate it to the employees direct responsibilities.
Our managed service solutions offer you expert industry writers with extensive and unique professional experience in your industry and suitable for your writing skills and tone.
3. Communication is the key
Working with a managed service provider is almost the same as having one more CMO with a whole team. This means you and your MSP will have ongoing communication about your marketing performance. It’s important to keep your partners posted about all the changes in your business objectives. This way they can pivot their strategy and make sure it’s perfectly aligned with your needs.Even if you fully trust your MSP it’s always better to stay hands-on and check the quality of your content. You usually have a dedicated account manager who is responsible for establishing the communication between your company and the MSP, and the success of your marketing campaigns, so you can always share your feedback with them.
Too many cooks spoil the broth, so we recommend defining one person responsible for communication with the MSP on your side to streamline this process.
Summary
Marketing Managed Service Providers can help you gain more control of your results. Set clear goals, choose an MSP that understands your industry and communicate along the way. From here you can easily scale your content marketing.
We offer a Marketing Managed Service exclusively to results-oriented companies within the business services, financial services, and healthcare sectors to guarantee the achieving of financial results.
