Because e-commerce is content-rich, good content and effective content can become so entangled that they blend and it becomes difficult to tell them apart.
Managed service provider marketing, or MSP marketing, can use your company’s content in ways that launch its ROI to otherworldly levels.
What is MSP marketing?
MSP marketing, in this context, refers to marketing efforts implemented at scale, in a coordinated fashion, and using advanced technology. Most businesses that feature e-commerce do so to serve their customers better and increase their competitiveness. Many, however, also quickly see that marketing for these avenues can be highly involved. For an e-commerce business, SEO alone is more work than most owners have the staff or acumen to tackle on their own. Social media can then get neglected, email can get less attention, and marketing coordination or direction can dive before long. This is where an MSP marketing provider can bring a team of specialists to drive a meaningful ROI increase at a reasonable price, adding real value at the customer level. Such a partner can also enable you to scale up quickly and easily.
Why is MSP marketing so effective?
MSP marketing leans heavily on technology and on letting the service drive productivity gains. This means it scales well, which is to say specialists do it best. A business that adds an e-commerce function is adding a lot of work they might not realize they’re adding, particularly related to marketing. This can quickly overwhelm a business, even one with a well-staffed marketing department, because e-commerce creates a lot of new, often underappreciated marketing needs. An MSP marketing specialist can very quickly spool up a suite of services at a fixed monthly price to increase ROI without inflating content budgets.
Less content, more uses
The MSP marketing approach uses state-of-the-art AI and machine learning technology to identify patterns the human mind cannot. It then gets the most out of each piece of content by using the information it has gleaned to repurpose and stack content in ways that increase its usefulness. For example, the long-form blog post can be cut into pieces, and each piece can be featured in a different medium or combined with another piece of content.
All the skills, and outreach too
One of the best ROIs in marketing comes from manual outreach, which is the effort involved in approaching influencers to get them to collaborate with you, let you publish on their platforms, and interact with your products. When you engage an MSP marketing company to help you, this is perhaps one of the greatest advantages you can expect to gain. A full-service marketing agency can automate and scale the entire process of recruiting influencers to work with you as part of a suite of services and at an affordable monthly retainer.
Conclusion
Using an MSP marketing company to scale your e-commerce efforts is a financial act at its core. It pays off with much more than a simple ROI, however. Some of the rewards can be intangible as new relationships and opportunities interact to produce new business and new ways to combine channels. And, with the focus of MSP marketing on increasing ROI already, these intangibles can often make results genuinely spectacular. If you would like to explore the ways our managed services platform can help your business scale its e-commerce efforts, please get in touch with us.
