The content marketing industry is an ever-changing landscape. Every year, new trends emerge, and old ones fade away.
Marketing is becoming more interactive and less mainstream. There are many new ways to reach customers, such as social media marketing or influencer marketing. As a result, companies must be more creative in reaching their target audience because they can’t rely on traditional advertising methods anymore.
One of the main points to remember is that marketing in the digital age is all about creating content that resonates with your target audience and provides them with value, rather than just pushing products out there and hoping they will buy them.
Content Marketing is a crucial part of digital marketing, which is essential for financial and wealth businesses to succeed. A business’s content should be valuable, easy to share, and engaging. The content should also be optimized for search engines and social media channels to reach as many people as possible.
In the More Perfect Marketing Podcast, hosted by David Baer, Michael Marchese shares the trends in content marketing and digital marketing for companies in the finance and wealth management industries in the year 2023: