Welcome to a new editorial series from Tempesta Media called “This Week in Content Marketing.” Of course, we’re focusing on SEO and blogging. But there are many topics with a larger view of the digital marketing landscape. We’d like to highlight interesting content development, design, and distribution-related things.

As you’ll see, interactive web video marketing is a topic we’re paying attention to as the 2D landscape evolves. We are also fascinated by immersive storytelling that breaks the boundaries of physical reality with digital layers of new worlds and spaces to tell stories which is why we’re excited about extended reality platforms like Apple Vision Pro.

How to Establish Your Brand for SEO

With the evolution of search algorithms and the rise of large language models, SEO now involves marketing to humans and machines. 

The Google Knowledge Graph plays a crucial role in understanding entities and their relationships. Brands that are recognized entities in the Knowledge Graph are more likely to receive visibility in search results and other Google surfaces. 

The five steps to build a brand entity outlined in this article include: 

• • Securing CMO sponsorship

• • Assessing brand entity presence

• • Defining and aligning the brand entity bio

• • Corroborating the bio with stakeholders

• • Continuously optimizing and expanding the brand entity presence

Google Marketing Live Recap

The Google Marketing Live event showcased AI-powered updates, including conversational experiences in Google Ads, automated creation of text assets and images, and the introduction of Google Merchant Center Next. Insight from Neil Patel is a gold standard bonus! 

New campaign types like Video Views and Demand Gen were unveiled, along with the integration of Google Ads and Google Analytics 4. Display & Video 360 will offer insights on ad campaigns across Connected TVs. Google’s AI “checklist” emphasizes AI’s transformative potential in digital marketing. 

Overall, these updates drive efficiency and provide new opportunities for marketers.

How to Make an Interactive Video with Vimeo

Interactive video combines the attention-captivating nature of moving pictures with hyperlinking the rich interactivity of the Web we enjoy while surfing. 

Here, Vimeo is pitching its concepts about shoppable videos and how they will enable users to create and integrate them. There are highlighted examples from Nespresso and Asurion and tips, which start with simple storyboarding. 

Interactive videos connect the visceral messaging of imagery with the awe-inspiring aura of a glowing screen and the addictive behavior of clicking buttons. 

The Psychology Behind Loom’s Explosive Growth

While interactive video couples messaging with imaging to drive buy-in for calls to action, the interactive web makes for experiences that call us into action all the way through. 

Comic artist Dan Benoni, who is one half of the team behind Growth Design, explains Loom in-browser’s success with engagement cues akin to Flash. These kinds of rich content productions bridge the backend between 2D and 3D as extended reality gains wider adoption. 

Storytelling in the browser is not bound by just three dimensions as developments like WebXR push media beyond the confines of rectangular screens.

WordPress Integrates OpenAI-Powered Content Generation

Jetpack introduced a new WordPress plugin called Jetpack AI Assistant, offering an AI content generator integrated into the WordPress editor. 

The plugin allows publishers to create content within the WordPress workflow, featuring a conversational user interface. The AI assistant provides several writing tones, assists with title and summary generation, offers content translation, and includes spelling and grammar correction. 

The plugin is free for WordPress domain users, while WordPress CMS users can access 20 free requests before opting for a paid version at $10 per month with additional benefits.

Thanks for joining us!

Thank you for joining us at the start of our new series. We hope to surface interesting pieces from around the web for you to enjoy. 

If you have comments or suggestions for articles you think we should know about, connect with us via our LinkedIn, Twitter, and Facebook social network profiles