Strong content marketing that attracts and engages with your target audience establishes your company as an industry thought leader and builds brand awareness. However, managing your content marketing program while creating valuable and informative content is time-consuming, particularly when considering your return-on-time (ROT) investment.
The time crunch
Content marketing managers (CMM) know that worthwhile content management takes time. However, the high-pressure time crunch for large enterprises is significant if their CMM is managing content from multiple departments, stakeholders, and channels.
Managing content from every direction is difficult because companies must produce high-quality content regularly to reach the 54% of decision-makers spending an hour or more a week reviewing thought leadership content. Plus, over 80% of marketers now use content marketing to reach their audiences, so you’re constantly competing for your audience’s time.
But enterprise content management (ECM) significantly streamlines content production. ECM is the strategies, processes, and tools used to manage your content across departments, systems, and platforms. ECMs centralize your content marketing efforts, increase efficiency, and reduce duplication and errors. The benefits are time saved and reduced costs.
Prioritizing tasks
Effectively prioritizing tasks will help your business overcome the challenge of creating content that resonates with its target audience.
Marketers measure the success of their efforts through sales. Successful marketing involves strategy, development, implementation, execution, and analysis. Each step consists of a team of digital marketing experts familiar with content production tools and software, plus people and project management aspects.
Your company may need to develop high-quality videos, infographics, whitepapers, and blog posts to engage with its audience and drive sales. Your CMM can prioritize those tasks by delegating them to team members or outsourcing providers, depending on their needs.
Outsourcing content creation
Outsourcing your content creation allows you to access a professional network to create this targeted content. Outsourcing to a content creation agency also frees your CMM’s time and management resources.
Recent content marketing statistics show that 30% of companies are now outsourcing their content marketing. So, outsourcing content creation is ultimately helping CMMs overcome their challenges of creating and managing diverse content formats.
Streamlining content marketing management
Content marketing solutions such as the Tempesta Media platform offer automation features to help your business streamline its content production and distribution. This marketing solution saves your company time, allowing it to focus on critical operational priorities.
For example, Tempesta Media matches your company to writers with industry experience. These writers convert their subject matter expertise into magazine-quality content using powerful AI tools, saving time but ensuring that industry experts write and verify your content.
Conclusion
Content marketing is vital because it establishes your brand and engages your audience. However, successfully managing your content marketing challenges your operational effort and resources. Outsourcing your content creation saves your CMM time, helps them overcome their content production challenges, and ensures a successful content marketing program because it puts the right people and content marketing management tools in place.
Learn more about how Tempesta Media drives sales leads and results with its turnkey digital marketing solution, the Bullseye Effect.
