The Strategic Advantage of Managed Providers in Healthcare Content Marketing

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The Strategic Advantage of Managed Providers in Healthcare Content Marketing

Deven Bhagwandin

September 19, 2023

In the fast-paced world of healthcare content marketing, staying ahead of the competition is crucial. This is especially true, with more than 82% of patients using search engines to find a healthcare provider. As CEOs, chief marketing officers, and heads of marketing, you understand the importance of delivering high-quality, engaging content to your target audience.

However, managing the content creation process can be challenging with limited resources and time constraints. This is where managed providers come in. According to a recent study, around 80% of healthcare marketers believe that working with managed providers helps improve the quality and effectiveness of their content marketing efforts.

In this blog post, we will explore the strategic advantage managed providers offer in healthcare content marketing. We will dive into how they can simplify your content creation process and help you deliver high-quality, engaging content to your audience.


Are you struggling to keep up with the demands of healthcare content marketing? Do you find it challenging to produce quality content that resonates with your audience consistently? By partnering with a managed provider, you can overcome these challenges and gain a competitive edge.

Simplify Your Content Creation Process

Managing content creation in-house can be time-consuming and overwhelming. With multiple stakeholders involved and a constant need for fresh, relevant content, it’s easy to feel overwhelmed. However, you can streamline your content creation process by working with a managed provider.

A managed provider brings together a team of experienced writers, editors, and strategists who can handle every aspect of content creation, saving you time and effort. They have the expertise to develop a content calendar, conduct thorough research on industry trends and keywords, and generate creative ideas for topics that resonate with your target audience.

By outsourcing content creation to a managed provider, you can focus on other important aspects of your business while ensuring a consistent flow of high-quality content.

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Ensure High-Quality Content

When it comes to healthcare content marketing, quality is paramount. Managed providers specialize in producing high-quality, accurate, reliable, and engaging content. They have extensive experience in the healthcare industry and understand the complexities and regulations that govern it.

Managed providers have access to a network of subject-matter experts who can contribute their knowledge and insights to create authoritative content. These experts possess the expertise and understanding of the healthcare industry to deliver accurate information that resonates with your audience.

Whether you need content on medical treatments and procedures or healthcare policy and trends, a managed provider can ensure your content is informative, trustworthy, and valuable to your target audience.

Enhance Your Content Marketing Strategy

Effective content marketing requires a well-defined strategy. Managed providers can help you develop a comprehensive content marketing strategy that aligns with your business goals and target audience. They deeply understand industry trends, audience preferences, and SEO best practices.

By leveraging their expertise, managed providers can help you create a content strategy that drives engagement, improves search rankings, and generates leads for your healthcare organization. They can conduct keyword research to identify the most relevant and high-performing keywords in your industry and incorporate them strategically into your content.

Additionally, they can analyze data and metrics to measure the performance of your content, gaining valuable insights to optimize your strategy continuously.

Consistency and Scalability

Consistency is key in content marketing. Managed providers can ensure a consistent flow of high-quality content, even during peak periods or when internal resources are limited. They have the infrastructure and capacity to handle large-scale content production, ensuring your content strategy remains on track.

Whether you need weekly blog posts, monthly newsletters, or a comprehensive content campaign, managed providers can scale their services to meet your specific requirements. This scalability allows you to maintain a steady content cadence and engage your audience consistently.

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Industry Trends and Insights

Managed providers stay up-to-date with the latest trends, technologies, and best practices in healthcare content marketing. They continuously monitor the industry landscape, conduct market research, and analyze data to identify emerging opportunities.

By partnering with a managed provider, you can access valuable insights and trends that inform your content strategy. This ensures that your content remains relevant, timely, and aligned with your target audience’s evolving needs and preferences.

Access to a Diverse Range of Content Formats

Managed providers have the resources and capabilities to create a wide variety of content formats, including blog posts, white papers, e-books, videos, infographics, and more. This versatility allows you to diversify your content marketing efforts and reach your audience through multiple channels.

Different types of content appeal to varying learning styles and preferences. For example, some individuals prefer reading blog posts, while others prefer watching videos or scrolling through infographics.

By utilizing different content formats, you can cater to different segments of your target audience, ensuring maximum reach and engagement. A managed provider can help you determine the best content formats for your specific goals and create compelling, visually appealing content that captures your audience’s attention and delivers your message effectively.

Managed Providers Can Help You!

In today’s competitive healthcare industry, content marketing is pivotal in attracting and engaging your target audience. By partnering with a managed provider, you can gain a strategic advantage by simplifying your content creation process, ensuring high-quality content, and enhancing your content marketing strategy.

Don’t let limited resources and time constraints hold you back. Take action now and unlock the full potential of your healthcare content marketing efforts.

Contact us today to explore how our managed providers can transform your content marketing strategy and drive results for your healthcare organization. Together, we can navigate the complexities of healthcare content marketing and deliver impactful, engaging content to your audience. Start your journey toward content marketing success today.

Deven Bhagwandin

Deven Bhagwandin

Content Operations Manager. Deven is responsible for all content production and flow throughout Tempesta Media. He attended the University of Houston for Business Administration and English, working in the hospitality industry before transitioning into marketing and advertising. He's worked as a writer, digital marketing specialist, SEO analyst, and account manager before transitioning to an executive role as a Senior Content Editor, Strategist, and Operations Manager.

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Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

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