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Google Has Spoken: Why HVAC Businesses Can No Longer Rely on AI Content

A person is researching HVAC SEO services on the ChatGPT website, displayed on their laptop.

Google Has Spoken: Why HVAC Businesses Can No Longer Rely on AI Content

A person is researching HVAC SEO services on the ChatGPT website, displayed on their laptop.

Google Has Spoken: Why HVAC Businesses Can No Longer Rely on AI Content

Michael Marchese

June 13, 2024

Google’s March 2024 update primarily targeted unhelpful AI content. For HVAC contractors, prioritizing expert SEO content is now the key to success.

Visibility in local search results is crucial for connecting with potential HVAC customers. This reality has made SEO one of the main pillars of HVAC digital marketing over the past decade.

The rise of generative AI has caused a shift in how contractors approach SEO and content generation, with many businesses leveraging AI to scale their online presence.

However, Google’s latest update dealt a significant blow to AI-generated SEO content, and successful HVAC SEO services are now prioritizing high-value expert content.

HVAC Companies and the AI Content Revolution

AI transformed HVAC online marketing by allowing business owners and marketers to create content with just a few clicks. Besides driving costs down, generative AI made highly targeted campaigns possible and supported the ability to rank for a broader range of searches.

It’s no surprise that 35% of businesses used AI to create content last year, but downsides quickly emerged for many:

  • AI content feels impersonal and can lead to a loss of authenticity, damaging trust.
  • AI tools tend to create generic content that doesn’t provide much value or make you stand out from other HVAC contractors.

Google’s March 2024 update aimed to fight low-quality AI content and limit results that didn’t put users first. It had a significant impact, with an estimated 45% reduction in unhelpful content appearing in search results.

The primary goal of this update was to target scaled content abuse, a practice that uses AI to generate a large amount of content to manipulate search rankings.

In other words, while AI content isn’t necessarily bad, flooding results with AI-generated SEO content will now hurt your rankings for local HVAC searches. Instead, Google will prioritize content that is accurate, up-to-date, and verified by an HVAC expert.

A professional woman analyzes HVAC SEO services on dual monitors displaying graphs and world data analytics in a bright office setting.

What is Expert-Written SEO Content, Anyway?

HVAC SEO experts have been adapting to Google’s latest update by developing optimized content that provides a favorable user experience.

These strategies are proving to be effective:

  • High-quality content that delivers valuable information to support the buyer’s journey ranks well. Examples include answering common HVAC questions, addressing pain points, or educating users about the latest heating and cooling trends.
  • Leveraging your expertise as an HVAC contractor will make your content a source of reliable information that helps customers make the best decision possible.
  • Proven optimization techniques remain a powerful way of targeting local searches and boosting visibility without jeopardizing the user experience.

The good news is that Google’s March 2024 update levels the playing field and prevents your competitors from using HVAC SEO services to flood search results with AI content.

However, developing high-quality content that showcases your expertise is more important than ever. It’s the only way to generate sustained organic traffic growth, enhance your HVAC brand visibility, and build trust from your audience.

Enhance Visibility With HVAC SEO Services

Google has taken a clear stance on AI content with its March 2024 update. It goes without saying that continuing to use AI-generated SEO content would be a mistake.

Whether you leveraged AI content to boost visibility or fell behind during the generative AI content revolution, it’s time to reassess your HVAC online marketing strategy.

Thanks to Bullseye™ Effect, our managed marketing solution, Tempesta Media can achieve dramatic results for your HVAC business in terms of visibility, traffic, and lead generation. For instance, we were able to increase domain authority by 280% within a year for one of our customers, while another saw a 50% increase in organic traffic leads.

Get your HVAC business to the top of local search results while connecting with your audience in a meaningful way. Schedule your free marketing assessment today to get started!

Picture of Michael Marchese

Michael Marchese

Michael is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership, and overall business operations across all the company’s segments. With over 25 years of experience, he has held various strategic and operating positions. ​​As a recognized expert, he has served on numerous committees for the following industry associations: SEMPO (Search Engine Marketing Professionals Organization), IAB (Internet Advertising Bureau), CGA (Casual Gaming Association), and the MMA (Mobile Marketing Association).

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Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

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