Top SEO Strategies to Boost Your Online Visibility in 2024

Online search has always been a key driver of growth for businesses. However, getting discovered is getting tougher.

In 2024, having an SEO company by your side can be the differentiator that will boost your content rankings.

Online Visibility is Harder Than Ever

Is your website traffic down? Are you ranking lower than before for some keywords? You are not alone. Achieving high visibility across relevant searches is more difficult now than ever.

We explain why.

There is More Content

Over the past few years, many businesses have significantly increased the amount of content they publish by leveraging AI. We’re also seeing more publishers than ever creating content, whether it’s businesses, third-party publications, or users themselves.

A higher volume of content creates a competitive environment where ranking higher becomes more difficult.

Changing Search Experiences

Google rolled out no fewer than nine confirmed algorithm updates in 2023 and six more in 2024. Keeping up with these frequent changes is a challenge.

There are also broader trends shaping search experiences, such as Google AI overview taking over the top spot, or over 25% of searches resulting in no clicks, more often than not because Google products deliver the necessary information.

User Preferences and Expectations are Shifting

New search experiences are shaping new expectations from users, and, in turn, search engines are adapting to shifting preferences from users by developing new experiences.

On top of delivering high-quality content with the right level of expertise, content needs to tick the following boxes to rank well:

It should provide users with an immediate response to their request for information.
It should be optimized for voice and mobile search.
Websites should load instantly.
The information should be available in different formats on the user’s preferred channels.
The content should be easy to find on social, as young users are increasingly turning to social channels to search.

The Problem With Implementing SEO Strategies on Your Own

Focusing on SEO is the right answer to boosting your online visibility, but doing it on your own has several drawbacks.

First of all, you may have a lack of SEO expertise, which means that you’ll likely adopt a trial-and-error approach. This is time-consuming, costs money, and won’t produce results until you get things right, which can take some time. In the meantime, your competitors may be getting SEO right, boosting their rankings, and gaining market shares that you won’t get back.

Secondly, keeping up with recent algorithm changes can be challenging. You might also lack visibility into the best searches to target and fail to reach the right users without this information.

How an SEO Company Can Help

In light of these challenges, outsourcing SEO to a team of experts who know the Google algorithm inside out has some advantages.

Strategic SEO

SEO should be a highly strategic endeavor for two reasons:

Not all keywords are worth targeting. Some will bring visitors with a strong buying intent, while others won’t.
Not all keywords are targetable due to search volumes or your competitors’ SEO strategies.

An SEO company can survey search trends and use a strategic approach to determine which keywords you should target with your SEO budget to achieve the best ROI possible.

Expert SEO

While the Google algorithm has gone through significant changes lately, the core principles that will get your website ranked haven’t changed. They include:

High-quality, human-first content.
Content with high Experience, Expertise, Authoritativeness, and Trustworthiness.

SEO experts have years of experience when it comes to enhancing these signals. They also possess a solid understanding of recent changes and can anticipate future changes as Google continues rewarding high-quality, human-first content.

Multiformat and Multichannel SEO

Anticipating future changes to search algorithms entails incorporating a wider range of formats and channels into your content strategy.

Search engines are increasingly prioritizing diversity in their results, and you’re likely to see infographics, videos, social posts, and other formats along with traditional web results. An SEO company can help you diversify your content strategy to adapt to this trend.

Continuous Improvements

With DIY SEO, monitoring results can be challenging. When you outsource SEO to a vendor, you’ll get to work with a team of experts who have access to advanced analytics tools.

These tools help measure how SEO efforts impact rankings and traffic. Based on these results, SEO experts can adjust their approach and aim for continuous improvement.

Boost Your Rankings With an SEO Company

Search is changing fast. Between competitors publishing more content, Google updating its algorithm more frequently, and users having different expectations, getting discovered online is increasingly challenging.

Don’t wait for your traffic to drop any further! It’s time to get back on track with the help of an SEO company.

With its new Rank product, Tempesta Media is offering an SEO service that focuses on lead generation for small businesses with a local presence. By combining proven SEO strategies with high-quality content and link generation, Tempesta Media Rank guarantees results and will boost your rankings for keywords that attract and convert the right users.

Interested? Click here to learn more about this new service and start your journey to higher rankings today.

Anastasiia Lavrinenko

Anastasia is the director of Paid and Organic Marketing at Tempesta Media. Her non-stop devouring of research and analytics content focused on PR, SEO, content marketing, SMM, SEM, and email marketing continues to inspire her to master new fields of marketing and develop unique views on digital marketing tactics. She is enthusiastic, loves to travel, and is interested in experiencing new languages and cultures.