Why is finding quality leads such a challenge for contractors? Many are pouring resources into marketing with little return to show for their efforts.
Rising material costs, high interest rates, and economic uncertainties have created a perfect storm, slowing down the market and making customer lead generation tougher than ever.
Discover how done-for-you lead generation can transform your business and solve these challenges effectively.
Top Customer Lead Generation Challenges
Experts are expecting around 1% growth in spending on construction for 2025. What’s behind this projection?
Material Prices
Since 2020, inflation, the rising demand for raw materials, and shipping challenges have caused a significant increase in costs for construction, electrical, HVAC, and plumbing supplies. For instance, steel mill products have increased by 77%. Rising construction material costs make it hard to attract customers with competitive bids.
Longer Lead Times
Getting your hands on the materials you need for a project is increasingly difficult due to global shipping challenges, labor shortages, and limited raw materials. As a result, lead times can be as long as 60 weeks for supplies like electrical switchgear, making jobs difficult to plan. Not being able to give customers a clear timeline is another obstacle to securing high-value customer leads.
Budget-Conscious Consumers
Consumers are shying away from major purchases in light of inflation and high interest rates. They tend to be budget-conscious, delay major projects, or choose the cheapest option regardless of expertise or quality.
How Do These Challenges Affect Your Business?
These construction industry challenges have several consequences for your business:
- Instead of dedicating your time to billable projects, you’re forced to invest substantial resources into lead generation with little to no return.
- Fewer jobs in your pipeline, combined with rising material costs, cut deeply into profitability.
- Shrinking profits make it harder to submit competitive bids or offer attractive salaries, further complicating hiring in an already tight labor market.
- Limited profitability leaves little room to reinvest in growth, stalling your business’s potential for expansion.
The Solution: Done-for-You Lead Generation
Investing more in lead generation won’t necessarily grow your revenue—it might even hurt it. Relying on lead aggregators often means lower-quality leads, reduced profits, and your business being commodified.
But there’s a smarter way to generate high-quality leads with Tempesta Media Rank:
- Proven Expertise: With 13 years of marketing experience, we connect contractors like you with your local audience through strategies that work.
- Tailored Content: Our expert-crafted content speaks directly to your customers’ needs, building trust and engagement.
- Effective SEO: We ensure your business is easily found online, maximizing visibility and lead potential.
Partnering for Success:
Through our partnership with Raiven, you gain access to an innovative digital supply chain network, connecting you to a vibrant contractor community and AI-powered tools designed to streamline operations and unlock growth.
Plus, Raiven members enjoy exclusive discounts on essential electrical, HVAC, and plumbing supplies—helping you stay competitive and boost profitability.
Let us take care of your lead generation while you focus on what you do best.
Discover how this game-changing partnership can solve your lead generation challenges today!