Ad platform Mediavine recently terminated its contract with a publisher for overusing AI-generated content. This decision isn’t an isolated incident.
Generative AI rapidly emerged as a defining trend for marketers and publishers in late 2022 with the launch of ChatGPT. Many saw AI as a solution to staffing and profitability woes and fully embraced the new technology.
Two years later, the perception of AI has drastically shifted.
Mediavine Isn’t an Isolated Case
Mediavine’s decision to ban publishers with sites filled with AI-generated content reflects ongoing concerns regarding trust and quality.
It’s not the first company to take an anti-AI stance. In March 2024, Google announced a new and improved spam policy that aims to remove up to 45% of low-quality AI-generated content from search results.
There have also been accusations of plagiarism from AI companies that scrape and reuse content available on the web without authorization, potentially paving the way for stricter scrutiny regarding AI training datasets.
Consumers, Trust, and the AI Blowback
How do customers feel about AI? Three in four are worried about AI spreading misinformation. Privacy is another common concern.
When it comes to marketing, AI-generated content deeply affects how consumers perceive a brand. With 50% of consumers consistently spotting AI-generated content, using AI content in your marketing campaigns can result in a significant shift in perception, with 20% describing brands that use AI as untrustworthy and 19% deploring a lack of creativity.
Where Does Tempesta Media Stand on AI?
As an innovative company, Tempesta Media has always been an early adopter. Embracing new technologies and uncovering groundbreaking use cases have been powerful differentiators over the years.
We believe in adaptability and experimentation. It’s why we’re among the 72% of companies that use AI in at least one business function.
For us, AI has been an amazing tool for enhancing operational efficiency. We’ve built more streamlined workflows that make us more reactive to the latest industry trends when designing and implementing marketing campaigns. We work more effectively than before, and we deliver more value to our customers.
However, content is an area where we haven’t fully adopted AI. Here’s why.
The Dangers of Low-Quality AI Content
AI-generated content is much cheaper to produce. It also makes scaling campaigns easier than ever with the possibility of creating entire blog post in a simple click.
Our result-driven approach and advanced reporting capabilities quickly revealed that purely AI-generated content was no match for human writing. AI content simply comes up short in terms of expertise, depth, and uniqueness.
It’s why we opted for a hybrid model instead. We work with the best human writers with deep industry expertise to produce high-quality content that drives results. We also use tech like AI to produce content more effectively and realize cost savings for our customers.
The Benefits of Our Hybrid Model
As a content creator, we deliver high-quality content that provides readers with trustworthy insights. We use powerful writing to engage and help readers complete buying tasks with the reliable information they need.
For customers who choose to outsource content to us, this approach translates into consistent results in multiple areas:
- Expert content establishes authoritativeness and trustworthiness. These factors support better rankings in search results while inspiring confidence from your target audience.
- The content we deliver enhances your outreach, generates interest, and converts prospects.
- Thanks to our hybrid model, we’re able to deliver expert content at scale and on budget to support your growth goals.
Get Started with Tempesta Media
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