To run an efficient marketing team, you need to organize your strategies and prioritize your tasks.
Content marketing is much more than putting together blog posts a few times a month – it takes a team. However, managing your content marketing team is easier said than done.
Building your team
As you plan your content marketing strategy, figure out the roles you need to fill and who would be best suited for them. Common team members include:
Some roles in your content marketing team may overlap depending on the size of your organization. If this happens, make sure you define who is the primary lead on any tasks associated with those roles.
Responsibilities and tasks
As you build your team, clearly define each role, along with the responsibilities that go with each position. This way there is no confusion within your team.
- Create a solid plan and communicate the details with your team so that everyone is consistently working towards the same goal.
- Assign responsibilities so it’s easier to keep track of your content marketing plan’s progress and each team member’s performance.
- Prioritize tasks so each team member understands which tasks take precedence over their other daily responsibilities.
Managing your team
Once your team is established, you can take a step back to focus on other core aspects of your business. However, you’ll still need to provide guidance to ensure your team is on the right track. Keep these tips in mind when you manage your team:
- Check in with your team. Establish routine meetings to see how your strategy is going and to give your team an opportunity to ask questions or share ideas.
- Don’t micromanage. For your team to succeed, you’ll need to find the balance between checking in and micromanaging. If you plan to completely control your team, it essentially takes away the reason for having one in the first place. Give your team room to succeed on their own, but be available for help if they need it.
- Give credit where credit is due. When your team reaches a milestone or when a team member accomplishes a goal, give them credit. Announce the triumph and celebrate it. Always let your team know you appreciate their time and hard work.
All teams need a level of management, but they also need independence. By giving them this, they’ll learn how to effectively solve problems and have strong morale, which equates to better productivity and the overall success of your business.
Your content marketing strategy requires a skilled team and a formal process in order to be effective. At Tempesta Media, we understand the importance of a strong content marketing team. To learn more about how our streamlined content marketing platform and experienced writers and editors can benefit your team, contact us today.
