As a business owner, you know there are plenty of ways you could be spending your time to develop and boost your business strategy. A marketing managed service provider can help you do your job effectively by ensuring the processes you outsource run smoothly.
For business owners, it’s important to remember that having a strong marketing strategy in place and running is what drives business success. This is where the decision to consider a marketing managed service provider (MSP) comes in.
Many companies don’t have an in-house marketing team at all. Or they entrust their marketing management to employees from various departments — employees who lack the time and experience to make it work properly. Among the many things your employees are responsible for, they might also be in charge of social media postings, email marketing, blog writing, SEO optimization and other tasks related to content production for the business.
If you’re still trying to manage marketing on your own, spending hours at a time to keep your company up to date with continuously changing trends and stay ahead of the competition, but not achieving success, this is where managed service providers come in handy. Marketing MSPs provide all of the services listed above, plus more to help free up time for you to focus. And their expertise gives your business significant results.
What is a marketing managed service provider?
A marketing managed service provider (MMSP) is a company that provides marketing services to other businesses. These companies offer complete marketing solutions that include the development and execution of marketing programs, and analytics to assess their effectiveness.
The demand for MSPs has increased in recent years as business owners have recognized the value and results they bring. Here’s a brief explanation of why MSPs gain business owners’ trust:
- MSPs standardize processes. Simply put, these companies use proven techniques, so they are able to increase performance and reduce costs.
- MSPs provide “as-a-service” capabilities. You can choose to go with a standard package of services or order a specific service.
- MSPs have specialized knowledge and experience. They have already done the recruiting for you by selecting top professionals who know how to scale your business.
The managed services market forecast confirms all of the above: the global managed services market is expected to expand to around $274 billion by 2026.
Managed service providers in marketing
You might think about looking for an MMSP for several reasons. For example, if you are an entrepreneur running your own business and you are hiring people to market your products or services, the last thing you need is to deal with employment issues like training, workload monitoring and general management. What if there was a way to outsource these and other responsibilities to someone who already does them better than you can? Or, if you are an established company looking to get better results from your marketing, what if you could do it without having to hire more people or train them? Who wouldn’t want more reliable results with less effort?
MMSPs can provide you with external help that equips you to beat the competition. You can authorize the development of an entirely new digital marketing strategy or optimize the existing one. Your MMSP will apply the newest and most reliable digital marketing techniques, depending on whether you are a B2B or B2C company. The following are a few examples.
Content marketing
Content marketing helps to build trust with your target market and convert prospects into customers. It’s not only about creating web pages or videos. Content marketing is engaging with audiences on various platforms to build awareness of your products. This is done through social media posts that are specifically created to be shared, blog posts that answer questions or solve problems facing your clients, and email newsletters that are sent out on a regular basis.
SEO (Search engine optimization)
After you write your content, you need to optimize it for search engines. This is called search engine optimization (SEO). When search engines visit your website, they look at several factors, called ranking signals, to determine the overall quality of your website. If the ranking signals are strong enough, then your website is considered high quality and it gets listed on the first page of search results. The most notable ranking signals are backlinks, content and keywords on the page.
Social media marketing
You can use social media marketing effectively by setting up a company page on popular social media networks. The most common networks for B2B companies are LinkedIn, Facebook and Twitter.
The company pages you create must have the potential to attract new customers. It is vital to use social media marketing to show that your company is committed to being present online. By maintaining a high level of activity on all of your social media pages, you demonstrate to potential customers that you are engaged in the world of marketing.
Influencer marketing
Think about it: How many times have you personally made a purchase based on an influencer’s recommendation? This is precisely why so many businesses are using influencer marketing to reach out to potential customers. The fact is that people listen to their favorite bloggers, celebrities, and social media stars because they trust them. Chances are, if they recommend a product or service, you will be willing to purchase it too.
Email marketing
Email marketing is a simple yet powerful way to stay connected with customers and prospects. It gives you the opportunity to share your story and engage your audience. It’s a simple tool that can help you create brand awareness, drive traffic to your site, and ultimately generate more leads and close more deals.
Paid media
When a customer searches for a product or service online, the search engine displays a list of sites that have published content on that subject. These sites have paid search engine optimization companies to ensure they appear at the top of the search results.
The company that has earned the highest ranking is called the “organic” website because it is the most relevant. In addition to these search results, you will see a section labeled “sponsored links.” This is a great way to draw more traffic to your site and more attention to your brand.
Video marketing
Video marketing is the new buzzword on the block. Various new types of videos are popping up on your screens, be it on Facebook, Twitter, YouTube or a specific website’s pages. These are custom-made videos that advertise products or services.
The video features you, highlighting or promoting certain aspects of your company or product. Video marketing is an effective form of digital marketing. It not only informs potential customers but also helps build a strong brand image. A business needs to carefully design a video to showcase its product or service in the best possible way.
Direct marketing
Direct marketing is the technique of delivering a direct message to the consumer by offering a premium service. This can be done via various media. Direct marketing is also known as one-to-one marketing. It allows advertisers to communicate directly with prospective customers (B2C) or business-to-business (B2B).
Direct marketing is more focused on results, inspiring immediate action by the targeted consumer, customer or business. It relies strictly on high-quality data to execute its aims.
Who benefits most from having an MSP?
A managed service provider can help both small and mid-sized businesses. In fact, most businesses in the post-COVID-19 environment don’t have the budget to create their own in-house marketing team. A survey conducted by the U.S. National Academy of Sciences shows that since January 2020, firms have reported a 39% reduction in active employment on average.
Although small and medium-sized businesses usually can’t afford to set up a marketing department, that doesn’t mean they don’t need marketing. They simply outsource it to a managed service provider, which is a great way to save money
A good marketing MSP will be able to take care of your:
- Content development and production
- SEO
- Paid search
- Display advertising
- Social media
- Email marketing needs
If all of this seems overwhelming, you can outsource just one process to a marketing managed service provider company and still benefit from its expertise. For example, if you’re worried about spending too much on SEO or don’t have enough resources to pursue SEO, but you know it’s important to get on the first page of search results, you can choose to outsource this specific service to an MMSP.
Let’s compare the costs of hiring an in-house marketing team vs. working with a managed service provider. For instance, the average salary for a marketing manager in the U.S. is $148,783 as of August 2021. Keep in mind additional expenses, such as benefits, training, insurance, etc. In contrast, you can hire a marketing managed service provider with an existing team of experts at prices starting from $2,000 per month.
Advantages of working with a marketing managed service provider
Why should you consider outsourcing to an MSP?
- You will have more time to concentrate on your core competencies.
- Your marketing efforts will be scaled up.
- You will gain access to a comprehensive set of marketing services.
- You will be able to increase your focus on brand-building and brand performance.
- You will gain access to the expertise and experience of a team of experts.
Moreover, there are a few proven advantages of using a Marketing Managed Service Provider for your business. Let’s take a closer look at some of them.
Increasing ROI while lowering costs
Many organizations fail to hire marketers because of the costs involved. A marketing managed service provider can help you maximize your marketing ROI by implementing solutions that effectively drive the business forward and, in the meantime, save you money.
Not surprisingly, most companies spend a lot on labor, salaries, benefits, insurance and other employee-related costs. For example,it takes six to 10 hours each month for 17% of small firms to process payroll related tasks, and 11% spend more than 10 hours per month. An MSP can handle all your employee-related issues so you don’t need to hire more administrative employees. Companies that want to improve their ROI and save money must discover ways to reduce the number of full-time and part-time employees on their payroll.
Getting access to the newest technologies
As a business owner, you need to follow technology trends to keep up with the times. You may be able to leverage an MSP’s services to not only keep up with the competition, but stand out with the help of a marketing managed service provider.
MMSPs have invested in solutions that allow them to create and disseminate high-quality content. This empowers you to target your marketing and advertising efforts more precisely. Businesses can enjoy the following benefits by working with the right marketing managed service providers:
- Superior content creation that combines human expert writing and AI technology.
- Content management that is both robust and dependable and generation of fresh resources.
- Optimization for specific B2B customer profiles, each with its own distinct perspective.
- Marketing project management software and CRM connections.
- Accurate reports and data analysis of all campaign segments.
You can see a real example of how all these advantages work by looking at the managed services thatTempesta Media offers . Our team ensures that your content drives maximum results at a lower cost. By partnering with us, you can take a proactive approach with a team of professionals and see better outcomes than you thought possible. Further, our managed service solution is not limited to content creation. Our broad capabilities include all of the most important aspects of digital marketing.
The most popular services provided by MMSPs
The nature of content marketing is rapidly evolving. In 2021, 82% of marketers plan to use content marketing actively, up 70% over the previous year.
Gone are the days when we could rely on advertising and SEO to drive traffic and conversions. Instead, we’re in a content-driven world where people want and expect to find the answers to their questions in a quick and easy format. This world demands useful, actionable information, and content marketing is the answer. Here we list several facets of content marketing that a marketing managed service provider will help you with.
Content creation and marketing
Content marketing incorporates elements of all the different marketing strategies and focuses on creating valuable content that attracts new customers to your business. Content marketing involves writing and producing informative content such as blog posts, infographics, videos and images. You can then promote this content on your website and on social media to bring new customers to your business.
An MMSP covers all the areas of content marketing and partners with you throughout the process. Managed service providers can develop all your content marketing strategies from scratch, including creating, promoting and analyzing.
Social media
A professional marketing managed service provider will take care of all your social media work and assist you in setting up and managing your social media accounts as well as keeping them current and relevant. Professionals who help you create a custom social media marketing strategy are up to date on the latest trends and statistics, so you can rely on them to help you make informed decisions.
On-page and off-page SEO
On-page SEO includes the best practices for writing titles, meta descriptions, alt text, hyperlink anchors, hyperlinks, website structure and keywords. Conversely, off-page optimization includes link-building, social presence and online reputation management. Your
MMSP will review your website to see how well it is optimized for SEO and identify the pain points to work on.
The most critical aspect of the SEO strategy is the choice of keywords. In fact, the whole purpose of the SEO strategy is to optimize a web page so that prospects find it quickly on Google and other search engines when they search for a particular keyword.
For this reason, your managed service provider company will choose the best keywords for your business. To boost your SEO success, you need a list of top-ranking keywords in your industry so the team of professionals can update your website and create new content following the keyword analysis.
Furthermore, marketing managed service providers offer email outreach for link-building to boost your off-site SEO strategy. The objective of link-building is to find relevant websites, blogs and social media pages that have high authority in the eyes of Google. Once a link has been gained from a high-ranking website, it is passed to other sites; these sites in return promote you and your site.
Email marketing
Email marketing is an effective way to build trust with your existing and potential audience, as well as to share news and updates. It also costs less and gives higher returns than other marketing methods, such as direct mail. B2B marketers say email is one of the top free organic distribution methods.
It’s easy to track the results of your email marketing effort. An email campaign can be designed to suit any niche industry, business size and budget requirement. You can use email marketing to both attract new customers and retain existing customers.
Influencer marketing
By working with influencers, marketing managed service providers can design and implement an influence campaign to promote your company’s products and services. Influencer marketing value more than doubled between 2019 and 2021, rising from $6.5 billion to $13.8 billion in just three years.
Marketing managed service providers collaborate with influencers to develop content that is both relevant to your company and strategically tailored to engage your target audience. They also assist you in developing a more targeted influencer marketing approach that aligns with your financial and strategic goals.
MMSPs have their own technology platforms, unlike influencer marketing agencies, which may push you toward expensive mega-influencers and may not have the sophisticated software tools to track ROI on your campaigns.
In summary
Partnering with a marketing managed service provider is an essential step for any business pursuing success.
Managed service providers allow you to narrow your focus and concentrate on other important business development areas. Once you hire a managed service provider to handle your marketing for you, you’ll be able to spend your time doing what you do best: focusing on the business.
Tempesta Media is a managed service provider that helps businesses rise above the competition. We use innovative digital marketing strategies and an unparalleled content marketing platform to get impressive results from our content marketing programs. Our managed solution combines pioneering technology with world-class expertise and industry experience to help B2B firms generate leads and revenue.
