Content marketing for small businesses demands cost-effective ways to implement the plan. Smart strategies will maximize success and minimize failure.

With 70% of marketers investing in content strategies, it’s clear to see the impact content has on the market. Content marketing is vital to small businesses because they don’t have large competitors’ budgets or resources but still must compete on equal ground. Your business might be small, but your marketing efforts don’t have to be with these five cost-effective strategies for your small business.

Post share-worthy content on social media

A smart way to implement content marketing for small businesses is to simply post on your Facebook, Instagram, Twitter and LinkedIn business profiles.

But before you start going crazy posting all sorts of sales and discounts, think about one thing: What would my audience like to see?

When it comes to posting on social media, keep in mind that your target audience will only share posts that they find valuable. By providing customized, targeted content, your audience will be more likely to share it with their following. This strategy can result in:

• A larger presence on social media.
• New followers.
• Successful future content.
• A built-in promotional network.

Create visually-pleasing videos

Video marketing has been around for a while, and it’s here to stay. With cost-effective production using your smartphone, you can create high-quality, visually-pleasing videos in seconds.

Video allows you to distribute it through multiple channels, giving your small business an edge over the competition. Depending on your brand and target audience, there are many types of videos to create, such as how-tos, product overviews and new feature announcements. Choosing the right type of video depends on what questions you’re trying to answer and what marketing funnel stage you’re trying to reach.

Two words: email marketing

This strategy has a high ROI when it comes to generating revenue. When paired with purposeful content, email marketing can lead to:

• Better outreach: Create email content for customers at different stages of the marketing funnel.
• Responses: Use CTA buttons like “learn more” to drive traffic to your website.
• Success: Promote successful content from blogs and other platforms.

By distributing content through email, you add another layer to your marketing efforts while making sure not to break the bank.

With 81% of businesses using this type of marketing, small businesses need to implement email into their content marketing strategy to keep up with competitors and communicate with their audience in a quick and convenient way.

Use word-of-mouth techniques to scale up content

When it comes to finding an inexpensive solution for content marketing for small businesses, it doesn’t get any better than word-of-mouth marketing. While, yes, it’s a tale as old as time, it’s practically free and highly-effective.

With great content, you’re sure to create a buzz among your audience as soon as you start to scale up your content creation.

Word-of-mouth brings your small business loyalty and trust since people are more likely to believe their friends and family over a neutral sales pitch.

Blogging to enhance SEO and drive traffic to your site

A quick and inexpensive way to capitalize on your content marketing for small businesses is to utilize your blog to enhance SEO and drive traffic to your site. You can accomplish SEO visibility with:

• Long-tail keywords.
• LSI keywords.
• An attention-grabbing title.
• Internal links.
• A meta description.

Keep in mind what questions your audience is asking and what words will grab their attention. Include specific, relevant information that addresses their common concerns, and try to appeal to emotions like “love,” “hate” and even “terrible.” These words will elicit stronger reactions from your audience, encouraging them to keep reading and moving along in the buyer journey.

In summary

Small businesses need to implement a content marketing strategy to stay relevant among their competitors and customers alike. With these inexpensive tips, you’re sure to capitalize on your marketing efforts. Content marketing for small businesses is crucial to driving success, so get started on your content strategy today!

Need help?

Even with these recommendations, most small businesses continue to struggle to successfully execute content marketing, social media management, or influencer marketing programs effectively. In most instances, they simply don’t have the bandwidth or internal expertise to launch, optimize and scale these programs.

Outsourcing to a company with deep expertise in your industry can be a cost-effective solution for your business. Companies, like Tempesta Media, can leverage their deep expertise, sophisticated technologies, and results-oriented operational processes to bring bottom-line results at a fraction of the cost of trying to do it in house.

To see if Tempesta Media is a fit for your company, contact us. We’ll evaluate your business objectives against our capabilities and industry expertise to see if a partnership would work between our companies. If we are not a fit, we can recommend you to resources that are more aligned with your needs.