Businesses can now dynamically create micro-audiences and target each with personalized original content.
CHICAGO, Ill. – October 30, 2017 – Tempesta Media, content creation and micro-influencer marketing technology platform, has announced its partnership with Oomiji, a world-class customer relationship management solution.
Businesses who want to implement nurturing programs are faced with an unsavory paradox: the deeper you segment your audience, the better your nurturing campaign performs. However, as you implement more segments, the amount of personalized content required to effectively speak to each audience increases exponentially.
Oomiji and Tempesta Media have come together to solve this challenge. Now, businesses are able to target the right content to the right prospect at the right time. “Content marketing works best when highly relevant content is targeted to the right audience,” said Michael Marchese, Founder and CEO of Tempesta Media. “No one is better at uncovering the right audience than Oomiji.”
How it works
Oomiji is able to create dynamic micro-audiences by leveraging all of the information gathered throughout the customer acquisition experience. This game-changing approach enables businesses to gain deep customer insights and better target their audiences. “We’ve connected insights to individuals, in a compliant manner, so that you know who said what and why, and can respond directly to them,” said Jon Stamell, Founder and CEO of Oomiji. “Marketers rarely know why their customers respond to them the way they do; now, Oomiji can tell them with more breadth and depth than they’ve seen before.”
By leveraging innovative technology and nearly 20,000 content creators, Tempesta Media is able to create original content for each micro-audience at scale. “Oomiji dynamically creates highly targeted audience segments. With Tempesta Media’s unique capabilities, businesses can easily provide targeted content to dramatically increase campaign conversion rates,” commented Stamell.
About Tempesta Media:
Founded in 2011, Tempesta Media is a content creation and micro-influencer marketing technology platform for enterprises. By using proprietary technology and nearly 20,000 vetted content creators, the company can produce and amplify expert content at scale while maintaining 10 times the quality of comparable solutions. Headquartered in Chicago, Tempesta Media serves customers in over 100 industry segments. For more information on how Tempesta Media can help your business scale quality content marketing, click here.
About Oomiji:
Headquartered in New York City, Oomiji is dedicated to providing businesses with the ability to truly understand and communicate with their customers. To that end, they have created a revolutionary platform that facilitates meaningful dialogue between companies and consumers. For more information about Oomiji and its approach to customer interaction, click here.
