2019 - Page 6 of 11 - Outsource Digital Marketing With Tempesta Media

Six Common Writing Mistakes to Avoid

Posted on April 9, 2019September 3, 2023 by Michael Marchese

“Remember: Mistake is not for mistake; it is for alteration!” – L.A. Golding, Lerkus: A Journey to End All Suffering

Only the writer who is trying to learn from grammatical errors can advance in life, to paraphrase another great quote. If you have been writing for some time and the editor still catches you using their instead of they’re or your instead of you’re, that’s a red flag.

Mastery of the basic rules of grammar, punctuation, usage and composition is a requirement if you’re a writer. Making mistakes may be unavoidable, but making repeated mistakes is a no-no. Learn how to avoid most common writing mistakes.

In this day and age when technology is empowering freelancing, the competition among freelance writers has gone from tough to fierce. To thrive in the writing industry, it’s more important than ever to stay consistently good, strive to be even better or be the best at what you do. This means you cannot afford to deliver anything less than error-free content.

Common writing mistakes and how to fix them

If you truly love writing and you want the industry to love you back, you must pay attention to things that affect the quality of every piece of content you create. In this article, we will focus on six common grammar and writing mistakes that journalists, bloggers and freelance writers are still making in 2019 and how to correct them.

1. Wordiness

We took the liberty of publishing an article with suggestions and strategies to improve wordiness in your writing.

2. Not only … But also

When using the construction not only … but also in formal writing, writers often forget that presenting the two related pieces of information requires parallelism.

Incorrect: She writes not only thought leadership pieces but has also written SEO articles.
Correct: She writes not only thought leadership pieces but also SEO articles.

Incorrect: When editing, Cris considers not only grammatical correctness but also reviewing the writing style.
Correct: When editing, Cris considers not only grammatical correctness but also writing style consistency.

3. Between … And

Many writers mistakenly combine “between” with “to.” “To” and “and” are not interchangeable in this case.
Incorrect: He weighs between 50 to 60 kilograms.
Incorrect: Life expectancy fluctuated between 30 to 40 years.

Correct: The rate increase more than doubled between 2015 and 2016. Correct: Between 2010 and 2015, the annual outbreaks had ranged between a minimum of 489 in 2011 and a maximum of 2630 in 2014.

4. Compliment vs. Complement

Writers often mix up these two similar words. Make no mistake: Compliment means a praise (noun) or to praise another (verb) while complement means an accompaniment or enhancement or to accompany/enhance/complete another.

Incorrect: In preparation for ACT/SAT, students should set test prep goals using study methods that compliment their unique learning style. Incorrect: The politician sent his complements to the chef.

Correct: The teacher used strategies that complement her student’s learning style. Correct: The customer complimented the chef for the scrumptious dish.

5. Semicolon

Writers use this punctuation mark sparingly and often incorrectly.

1. When joining two independent clauses separated by a conjunction (e.g., and, but)

Incorrect: The idea for the seminar may or may not have come from you; but it is your responsibility to rally the team behind it. Also incorrect: The idea for the seminar may or may not have come from you but it is your responsibility to rally the team behind it.

Correct: The idea for the seminar may or may not have come from you, but it is your responsibility to rally the team behind it.

2. When separating items in a list

Incorrect: I bought bananas; strawberries; and mangoes.

Correct: I bought green, unripe bananas; big, sweet, juicy strawberries; and overripe mangoes.

3. When joining two independent clauses separated by a conjunctive adverb (e.g., however, consequently, accordingly, hence, otherwise, therefore, moreover, thus)

Incorrect: Rowan Atkins started his acting career in London, however, he made his major mark as a YouTube star.

Correct: Rowan Atkins started his acting career in London; however, he made his major mark as a YouTube star.

6. Comma splice

Using a comma to link two independent clauses results in a comma splice.

Incorrect: Chicago can get bitterly cold in winter, it surprises some tourists.

Fix it by adding a conjunction: Chicago can get bitterly cold in winter and it surprises some tourists.
Fix it by changing the comma to a semicolon: Chicago can get bitterly cold in winter; it surprises some tourists.
Fix it by making separate sentences: Chicago can get bitterly cold in winter. It surprises some tourists.

If you have been making these common grammar and writing faux pas, it’s not too late to correct them. The success of your freelance writing job depends on the quality of your work.

Take your writing career to the next level – one error-free article at a time!

Customizing Product Descriptions to Your Audience Improves E-commerce Conversion Rates

Posted on April 9, 2019September 3, 2023 by Michael Marchese

The buyer personas or Voice Profiles used to create long form pieces of content are extremely relevant when it comes to product descriptions.

If product descriptions are used to sell the product – the sales pitch will be more effective if it speaks directly to the person reading it. Product descriptions should be helpful and provide the reader with an idea of what the product is, how the the product will be used, and why they should pull the trigger – purchase it!

Product descriptions should matter to my audience

Product descriptions are short so each word matters. After each sentence, ask yourself:

Does this matter to the reader?
Does this resonate with my buyer?
Does this explain how the product will directly benefit the buyer?

Using language to keep your audience in mind with a product description

Language can be adjusted based on the readers knowledge level, demographic details, intended use, and pain points. The person who will be buying jet skis online is different from the person who will buy a new car seat online.

When it comes to writing towards the correct knowledge level – remove any jargon or words that are not familiar to your wider audience as jargon doesn’t make the product description helpful to the reader. Jargon can actually just confuses the reader!

Cosmetics example

Someone purchasing cosmetics online is a sophisticated cosmetics user. A makeup beginner would go into the store to receive a lesson and recommendations from a professional. A sophisticated cosmetics buyer on the other hand, would be willing to take the risk and purchase makeup products online.

Perhaps the buyer already knows the brand or has tried similar products in the past. The language should reflect the knowledge level of the audience while providing enough detail to help them determine whether or not they should make the purchase.

Example of a product description not targeted towards the audience: This eye shadow is mauve with a hint of silver sparkles. This eye shadow is perfect when used with eye liner and mascara. The shadow container is about the size of a quarter.
Example of a product description targeted towards the audience: This eye shadow is a brown mauve with a hint of silver sparkles to make your eyes pop. The shadow has a creamy consistency with a great deal of pigment to ensure the color lasts all day long. The shadow can be applied wet or dry. Easy application with a fluffy eye shadow brush or with the finger. Recommended to use with our long lasting eye shadow primer. The shadow will brighten up your eye lid and is a great asset to your overall smokey eye shadow look.

Questions to consider when writing a product description

How will my audience use the product?
When will my audience use this product?
How big is the product?
What questions does my audience ask about the product?
How familiar is my audience with these types of products?
What are the deciding factors for my audience when purchasing this product?
Why should someone pick this product over others in the market place?
Are there any product installation details that the user should be aware of?

Use descriptive language to show not tell

Words are more powerful when they can be backed up. Instead of making claims, explain it.

Luggage product description example

Instead of just saying, “lifetime warranty”, say something like, “the strong luggage is guaranteed to last for all your travels to come – even the muddy outdoor camping trip!”

Keep in mind who your audience is when using descriptive language. Specific and unique adjectives won’t appeal to a younger audience who is buying lip balm. Abbreviations and slang won’t work well for senior citizens. Product descriptions shouldn’t be wordy, but they also shouldn’t leave the reader with more questions.

Focus on your buyer and SEO

SEO is important but you cannot write your product description for the search engine. You have to write product descriptions with your audience in mind.

Incorporating long tail SEO keywords is helpful, especially for the title, however, your product descriptions should read well and be helpful. If your product descriptions are over optimized for SEO, it could hurt your conversion rates.

For help creating a voice that ensures your product descriptions are targeted, contact Tempesta Media.

How to Write a Good Conclusion for a Blog Article

Posted on April 5, 2019September 3, 2023 by Michael Marchese

The ability to write a good conclusion is a must-have in order to thrive as a freelance writer.

Feedback provided by Tempesta Media’s content marketing partners supported this point.

“It’s very important to include a conclusion section, which should briefly recap the main details of the article, then plug our services,” said one customer, whose writing team knows better than to ignore this best practice.

If you’re a hardworking freelance writer, we strongly advise that you make it a habit to write well-thought-out and effective endings. It should help you gain a competitive advantage in today’s digital content marketplace.

So, how does one write a good conclusion? Here are a few tips and tricks for writing a conclusion that is so much more than just the closing paragraph of a piece of content:

Choose an approach

Basic Conclusion – Recap arguments and facts and show the readers how these and the examples you cited in the body of the article work together. The summary should be brief and not identical to the sentences you originally used. Connect the key points and main point logically.
Full Circle – Link your introduction with your conclusion and bring the ideas full circle. If you asked a question in the first paragraph, you can restate it and provide a direct answer in the last paragraph. If you wrote a scenario or anecdote in the introduction, you can share the ending in the conclusion.
Provocative Question – Finish off your article with a question that provokes additional thought about the topic or a reason to explore other aspects, or challenges the readers to think about how they can apply the new information to their lives.

Answer the question “So what?” convincingly

The significance of the subject matter may not at all be obvious to the readers. Use this section to remind them why the topic was important and useful.

Paint a vivid picture

Use words or phrases that will make the readers picture the idea you are describing in a very real way.

Make it short and sweet

This means every word should count. A succinct conclusion consists of three to six sentences that wrap everything up in a tidy package.

Avoid adding new information or creating a new argument

A conclusion is a place where you reflect on the points discussed in the preceding paragraphs.

Never apologize for your views or downplay your authority

The last paragraph should reinforce your key messages.

Incorporate a call to action (CTA) when appropriate or required

Get straight to the point and use a strong command verb when telling readers to take the desired action.

Make it simple

Pitch your solution but keep it short, clean and simple. While a conclusion is basically a sales pitch, it calls for subtlety in promoting a business in a blog post, especially in thought leadership pieces.

No matter what type of conclusion you use, it makes sense to bring the overall message home and leave a lasting impression on your readers. Ultimately, a conclusion is not a good conclusion if it does not give readers a sense of completeness.

Make the Most of Revision Requests When Ordering Content

Posted on April 4, 2019September 3, 2023 by Michael Marchese

As a Tempesta Media partner, you are receiving access to a pool of highly vetted professional writers that has taken more than five years to build.

The writers on your team have been selected because they are strong communicators who are experienced in your industry.

Requesting content revisions from your content provider

As you and your writing team begin working together, the initial content you receive likely will need a round or two of revisions before it is exactly what you want. This revision process enables you to identify things you want to change. Below are recommendations on making the content revision process both effective and clear for all parties:

Using Microsoft Word’s track changes feature

When you review content, you can download a .doc or .pdf version that can be shared with other people in your company. Using Word’s Track Changes and Comment features in documents is a great way to provide feedback for revisions.

After you’ve added your comments to the document, you can quickly and easily upload it to your platform interface.

Recommendations for making your writer collaboration productive and effective

Be as specific as possible about what you want changed. Instead of saying “I don’t like the beginning of the article,” say specifically what you don’t like. Example: “The first paragraph
should include statistics about how common this problem is,” “Start off with an example of the problem that we are trying to solve,” or “Make the first paragraph more active.”
Be constructive in your criticism. If you think there is a better way to say something in the content, offer a suggestion or an example that will help the writer understand what you want.
If you feel the writer has missed the point of the content, take a look at your assignment. Were the instructions clear and did they include enough detail to put the writer on the right path? If not, be conscious of this in providing your feedback.
If the general tone of the content is the issue, say so. For example: If you feel the writer is attempting to be too humorous throughout the article, just say that. Don’t point out every example of the humorous content. A couple of examples will get your point across and save you time.
Remember that you are working with professional writers and editors who are trying to give you what you want. Show them the same respect and courtesy you would show your coworkers. Comments that come off as overly judgmental, nitpicking, insulting or even abusive can diminish a writer’s enthusiasm for writing for you and likely lead them to quit your team.

Blog writing service where everyone wins

Remember, there are only a finite number of writers qualified to write in your industry, and they are paid based on their performance. By providing courteous and specific feedback, you will be able to get the quality and quantity of content that you want and build a loyal content team.

Why Companies Outsource Their Product Description Writing

Posted on April 3, 2019September 3, 2023 by Michael Marchese

Product descriptions are imperative to selling products online and increasing transactions.

Given the impact that effective product descriptions have on your business, they can’t be overlooked. And to make matters even more complicated, product descriptions need to be targeted towards the audience and provide enough detail to truly increase conversion rates.

Many companies struggle to create new product descriptions to keep up with the new products that they sell. Let’s face it, hundreds of new products each season comes out to a lot of content. When you crunch the numbers, finding an outsourced partner to create new product descriptions makes a ton of sense. Here is why:

Scaling is pivotal to keeping up with demand

If your copy can’t be turned around in one week, and your existing infrastructure can’t meet the requirements to keep up with new product offerings – you aren’t built to scale. With Tempesta Media, we can increase your writing team to ensure that you can meet deadlines.

Need product descriptions broken down by the category, style, and color – across hundreds of products? We’ve got you covered. We have the resources to meet your demands, plus, your account manager optimizes your voice and writing team to ensure that you are happy with the copy that is turned around.

Overhead makes in-house copywriters too costly

Hiring a full time employee is never just the cost of their salary, it also includes benefits, training, equipment, and time for the interview process and on boarding.

Additionally, a full time employee has a limit to how much content that they can create. This limit means that turnaround time could be delayed and when products aren’t launched in a timely basis – you can lose out on revenue. If you only need product descriptions on a seasonal basis, hiring someone full time means they will not have a consistent workload. For example, they will be overloaded during seasonal launches and bored in between seasons when they don’t have enough work.

Freelancers are tough to manage and aren’t scaleable

Freelancers don’t come with the same overhead associated with full time employees, however, they eat up a lot more time. Freelancers are notorious for:

Ghosting – they are involved in a project, but when another project comes reaches a deadline, they go missing in action.
Unreliable turnaround times – it is hard to know if they will actually return the deliverable on time. This means you have to follow up multiple times to receive the deliverable and if they can’t meet the deadline, you might just be out of luck.
Taking a lot of time to manage – back and forth emails combined with answering questions, continuous recruitment, and diving into spreadsheets takes a lot of time. Some people end up spending so much time managing freelancers that it becomes a full time job.

Freelancers also aren’t scaleable because as your business grows, your requirement for more copy grows. An increase in copy means you will need more writers, and this takes time. It is difficult to find writers, train them and manage them. Would it be great if you had a partner that can scale with you?

SEO and editing ensure product descriptions bring results

Tempesta Media’s outsourced content writing solution provides SEO optimization and editing for every piece of content. The SEO and editing are included, meaning you save more time and the content will be higher quality.

Experienced product description writers

There is a nuanced approach when it comes to product descriptions that is different from long form content writing. Great product description writers need to be able to turn features into benefits while also appealing to the search engines. Tempesta Media creates a writing team for your business with writers who not only have experience in your industry, but are also experienced in writing product descriptions designed for eCommerce.

Ready to explore the possibility of an outsourced product description writer? Contact Tempesta Media today at sales@tempestamedia.com.

Finding a Content Marketing Firm: The Difference Between a Marketplace and a Managed Service

Posted on March 29, 2019September 3, 2023 by Michael Marchese

People often throw around the buzz words “managed service” and “marketplace”. But what are the key traits that define both options? And what do they mean?

As you evaluate and optimize your marketing stack – or the marketing platforms used for different aspects of your marketing programs, considerations should be made around the type of investment and partnership you need.

Content marketing as an industry has grown exponentially and there are different types of vendors and partnerships available.

Content marketing marketplaces – quick on boarding with a lot of work up front

Pros of working with a market place:

Easy to get started: Marketplaces make it easy to get started, offer ultimate flexibility with pricing, but require you to do most of the work. What do I mean by this?
Low commitment: With a marketplace, you can easily order one blog at a time or start with one project rather than making any long term commitment.

Cons of working with a market place:

You need to find and vet the writers yourself: Think about how long it takes to find a new employee and go through the interview process. Even after all the interviewing, that employee might not be able to deliver. Recruiting and sorting through writer resumes is more time consuming than most people realize and you might end up falling for common freelance writer traps. These freelance writer traps include ghosting, plagiarism, and poor turnaround time.
Additional services won’t be included. For example, any editing, SEO optimization account management, support, and more will be an additional fee. You also won’t be able to have consistency with your voice or your writing team. Expertise can be questionable as many times writers do not go through a stringent vetting process.
Can’t access the best writers: The best writers are in high demand and prefer to work with long standing partners than hunt for one assignment at a time. If you are only committing to one article, you’ll only have the chance to work with writers who are willing to succumb to learning a brand new company’s voice and style preferences.
No guarantee on the writing quality: There is typically a limit on the amount of revisions that you can order and if you are disappointed in the writing, it is typically money down the drain.

Content marketing managed services – better quality, more time saved and a longer partnership commitment

Pros of working with a managed service:

All inclusive service: In regards to content marketing specifically, our managed content marketing service includes SEO optimization, unlimited revisions, editing, plagiarism screening, use of the platform, and an account manager who is available by phone and email. You aren’t charged for each individual aspect, which actually saves you more money than if you were to work with a market place who structures their pricing based on each element of the content development process.
Humans are there to support you every step of the way. Your account managers proactively manage your account.
Consistent team of writers who have real world experience: Your writing team is consistent and includes writers who have real world experience in your industry. The idea with a managed service is that you will save more time and the quality is much higher.
Set a schedule designed for long term content marketing results: We set up your partnership at the beginning so that you don’t have to do the heavy lifting. Once we lock in your nuances, it is easy to scale content marketing without sacrificing quality.
Commitment to quality: We stand by the content we provide by offering unlimited revisions, editing every piece of content to save you time in the long run, and making sure that the writing is geared towards your reader.

Cons of working with a managed service:

Both parties need skin in the game to get started: Because of the initial investment up front to establish a positive long term partnership, both parties need to invest in the partnership. From the client perspective, that means that they pay for the initial start up and commit to a kick off call and review of the content. From the content writing service, this means that they put in the resources to truly optimize and lock in the goals up front.
First piece of content can take approximately 2 weeks for delivery: The initial onboarding includes a kick off call, writer team optimization and editorial calendar development. After the kick off call it is typically around 2 weeks until you get your hands on the first article. It is a little slower than a market place, however, in the long run, you save all the time it would take to go from vendor to vendor, restarting the process over and over again. With Tempesta Media, your onboarding has a valuable impact on the long term nature of the partnership.

Find a blog writing service that works for your needs

There are many different considerations that come into play, but ultimately, each business has goals they are trying to achieve. If you are extremely limited on budget and are willing to sacrifice quality, a market place might be a good option.

If you are ready to truly invest in your content marketing program, learn more about Tempesta Media’s managed service content solution.

Best Practices for Creating a Content Marketing Strategy Designed for E-commerce

Posted on March 28, 2019September 3, 2023 by Michael Marchese

An ecommerce content marketing strategy has so many different components.

Learn more about some of the best practices so that you can set your company up for success… increased revenue.

All content marketing should start with a strategy

Any good resource will recommend a strategy before implementation – we are no different. There are a lot of different elements and metrics to keep in mind when creating a content marketing strategy for your ecommerce campaign.

Make sure to consider the goals you wish to achieve, the resources you have at hand as well as the resources you need to hire/outsource, and timing. Some companies like to master one component like blogging before moving to another. We recommend, a walk – jog – run strategy when it comes to making plans for your ecommerce content strategy.

Consider starting with a low blog frequency say a few times per month, a minimal abandoned cart email campaign, and optimized product descriptions focusing on the category or brand level. At least this gives you a good baseline to start with so that you can begin taking advantage of potential revenue opportunities.

Ensure the voice matches your products

Content helps build a relationship with your buyers by making your brand more personable. Buyers enjoy being educated through content marketing and will find your brand more trustworthy.

When you speak to your audience in a way that makes sense, it improves the effectiveness of the content. For example, if you sell clothing online that is geared towards edgy teenagers, your writing should be written in a way that sounds edgy and is easy for a teenage to digest.

Time your campaigns around key promotions, seasons, or events

If you do the most sales on Cyber Monday, you’ll want to create content and campaigns to build hype before the holiday arrives. Your content marketing budget should be allocated accordingly so that you have more resources to create great content around these events.

A mistake many companies make is waiting too long to prepare the campaigns around certain events, because with content marketing and SEO, results don’t operate the same way that an email campaign does… content marketing results aren’t necessarily instantaneous.

Create product descriptions that help the buyer

Product descriptions should inspire a transaction. People are more will to make a transaction if they are comfortable with the purchase. When online shopping was first becoming more popular – some were hesitant to pull the trigger (make the purchase) because they wanted to “touch and feel the items”. They would say things like, “Its hard to tell what the product will really be like in person”.

Informative product descriptions provide enough detail so that the buyer knows exactly how they will wear the product, use the product, and care for the product. Descriptive language that can show the buyer how they will use it can ignite new ideas for them. Additionally, the description should be friendly and easy for the reader to digest. Formatting with proper headings and bullets makes it easier on the reader.

Use email campaigns to convert abandoned carts or reengage past customers

Write emails to prospects who have abandoned their online shopping carts. Ideas for the abandoned cart emails include:

A sense of loss – what will you end up wearing to that special party?
Promotion – purchase the items in your cart by this Friday to receive 20% off
Related items – recommendations of other items the customer may like based on the items in their cart
Recommendations – links to articles related to the item, such as upcoming events, how to guides, holiday ideas, and more

Your E-commerce content strategy must focus on quality

Rather than pushing out vague and generic posts on a frequent basis – create really creative and meaningful stories that can be repurposed in different ways. Whether that be one short video or a crisp eguide, create a story with the audience in mind, and share it across all your media platforms (social media, email campaigns, website, and more).

Tie the story or message into some of your products so that the reader can easily navigate from the store to the items. Poor writing quality hurts your brand and trustworthiness. When your consumer loses trust in you – they are less willing to make the online purchase.

Use data-driven metrics to see what is working

Understand what aspects of your content marketing strategy are working and what aspects aren’t working by measuring the results with real data. Your data points can include time spent on page, conversions, purchase size, bounce rate, and more.

Consider how you Will implement the content

Whether you hire someone full time or create the content yourself – copywriting takes a ton of time. Companies find it to be more cost effective and better results when they outsource the product description and content writing to Tempesta Media.

Tips on How to Write Engaging Content as a Freelancer

Posted on March 27, 2019September 3, 2023 by Michael Marchese

Learn how to deliver great quality writing while working remotely as a freelancer.

We’ve put together some of the best tips and tricks about how to write engaging content.

Creative headlines inspire the reader

Hook your readers by writing a catchy headline of at least 35 characters in length. Capitalize only the first word and proper nouns. You can use numerals in headlines.

Introduce the article with a strong lead

Make sure your first sentence/paragraph tells the reader what the post is going to be about. You can be creative, but be clear. Get to the point.

Write towards the appropriate target audience

Tailor your engaging content to the right audience by following the Voice Profile and assignment instructions. Make sure you’re talking the target audience’s language. Reach the level of engaging content depth the readers need and use appropriate words and writing style they respond to.

Proper formatting makes the content more helpful

Use subheads to make your post easier to read. Try to make your subheads consistent in tone. All statement, questions, parallel structures, etc. should be the in the same tone. Capitalize only the first word of headings and proper nouns. Use an H3 heading style for subheads.

Choose your perspective and stick with it to produce engaging content

The most common perspective is third person – which is what you’ll see on the average news site. But many blog posts work well in second person, especially if the post focuses on “how-to’s” or “10 tips” or “5 things.” First person is rarely used unless you’re writing about a personal experience.

Use authoritative sources and link to them appropriately within the content

Proper linking helps SEO: Include internal/external links, which are not only helpful for your readers but also great for SEO. Highlight the text that you want to make into a hyperlink and insert the link.
Internal links: Internal links are links within a post that lead the reader somewhere else on the customer’s own blog/website (e.g., a previous blog post or related engaging content, landing page of a specific product or service, Contact Us or About Us page). Blog articles should have at least one internal link.
External links: External links are links that lead a reader to a site outside of the customer’s web domain. You do external linking when you link to an article/research study/survey that you reference in your blog post.

Best practices for linking to external sources within an article:

Link to highly authoritative articles (i.e., those published by Forbes, Investopedia, McKinsey, Gartner, government agencies and other credible sites/resources). Wikipedia is not a credible source and should never be cited within an article.
Do not link to competitors or include blog posts/articles that link to competitors.
Use timely sources. Stay away from old references or statistics (> 2 years can be considered outdated).

Write a compelling conclusion for engaging article

Craft a good sentence that flows logically from the preceding sentence to the concluding paragraph. To adequately end your article, present the message you’re trying to convey one more time. Finally, write a clear “Call to Action”. Direct readers to take the next step after reading your article.

Use the spell-check feature

While these tools are not perfect, they do catch obvious mistakes. Many writers find it helpful to compose articles in Microsoft Word and spell-check there before pasting the content into Article Document.

Deliver meta data for the post or article

Good meta data improves your article’s visibility in search engines. First, choose one keyword or keyword phrase (2 or 3 words) that best represents the article. Use those keywords or keyword phrase in the Meta Keywords field. Think “If I were searching for this article, what would I type into Google?”

Next, make sure the keyword phrase appears in the Meta Title and the Meta Description. This is the type of engaging content that will be displayed on a search results page. Your Meta Title can be the same as the article title, but it needs to contain your Meta Keyword Phrase and be no more than 55 characters. Your Meta Description summarizes the article and needs to be between 50 and 300 characters.

Writers can begin the writer application process by applying directly online.

What Functionality Does the Content Marketing Platform Offer?

Posted on March 26, 2019September 3, 2023 by Michael Marchese

Overall, the platform is designed to be very easy to use.

The main areas of functionality include ordering content, downloading content, and requesting any revisions (if you chose to do so). The platform also can hookup to your website so that completed content automatically posts to your site as well as convert content into HTML format (making it easy to copy into your website).

Order custom content from your content marketing agency

Blog articles
White papers
eGuides
Case studies
Deep dive articles
Social media

Manage your content marketing effectively

Real time status of when the content will be ready
Queue – what content is going to be ordered next
Download content in Microsoft Word, PDF, Rich Text, or HTML

Request revisions to ensure your content creation firm has the right message

Easy revision requests using Microsoft Word track changes or submitting revisions within a text box

We’d be happy to conduct a demo of the platform. Contact us to participate in a demo today.

How Many Words Will the Articles Be? Is there a Minimum Word Count for Articles?

Posted on March 25, 2019September 3, 2023 by Michael Marchese

Each content subscription is associated with a minimum word count for articles that can be used in whatever way is best for your business.

The number of articles listed with each content subscription is just one example of how you can use this subscription.

Examples of how you can use the Monthly Enterprise Content Plan

7 shorter blog articles OR
1 white paper OR
1 case study and 1 blog article OR
another combination of content to match your business needs

Examples of how you can use the Annual Essentials Content Plan for the word count for articles

34 shorter blog articles OR
8-9 white papers OR
2 case studies, 2 white papers, and 21 blog articles win minimum word count OR
another combination of content to match your business needs

Strategy and Management

Sophisticated Platform

Deep Analytics