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Tempesta Media Platform Series – What Is a Dashboard?

Four Reasons to Use a Content Marketing Platform

Tempesta Media Platform Series – What Is a Dashboard?

Michael Marchese

March 26, 2020

At Tempesta Media, we offer our customers a user-friendly platform to order, publish and track content, metrics, funds and more.

Our platform’s home page – our dashboard – provides you with a quick overview of important details to promote time management and efficiency in your content creation process with us.

Our goals

Many of our customers are stressed in trying to establish and maintain a content marketing strategy. Since learning new systems only adds another challenge to their already busy schedules, we aim to simplify things. When developing our platform, our goal was to develop a user-friendly system with the sophistication of the most advanced solutions in the marketplace. Furthermore, our customers can learn the system within 20-30 minutes, enabling them to be productive within the first hour of platform use.

Key metrics

Tempesta provides you with several key metrics on your dashboard specifically. Information you’ll have at your fingertips includes:

  • How much money is left in your account for the month.
  • The number of content orders you’ve made since partnering with us.
  • The amount of time you’ve saved by utilizing our services.

How much money you’ve saved using our solution compared to how much it would have cost keeping it in-house or by using other solutions.

Additionally, we include a section of your dashboard called Today’s Task List. In this section, we share announcements of new features and provide you with links to any assignments you need to review. This helps keep you organized and allows you to prioritize tasks easily. Just click the link, see your content and review it to ensure it meets your criteria.

Track benchmarks

Next to Today’s Task List, you’ll see a bar graph. This graph helps you track how your content marketing program is doing versus industry benchmarks. With this information, you can frame your program against what is considered to be best publishing frequencies. As a result, you can see what you should strive to reach for: three- and four-figure increases in your overall program’s performance.

Editorial calendar

In addition, integrated with your dashboard is an easily accessible editorial calendar. This graphic representation of your content enables you to see details about the content you’ve ordered. In fact, with just one click you can view due dates and the stage your content is in. You can find everything you need to know about your content marketing program on one screen.

Get answers

Furthermore, at the bottom right of your dashboard, we provide Iive chat so you can instantly connect with our customer success team and receive answers to your immediate questions. You’ll also find various help icons and embedded PDFs to give you any information you need about your content marketing program.

Tempesta strives to provide you an excellent – and seamless – experience by giving you capabilities for managing, deploying and optimizing your content. Most importantly, we offer accountability for the amount of money you spend and what the return is on both your time and investment.

If you have a content marketing program, or are planning one, download our ebook:  100 mistakes businesses make when starting, optimizing and scaling content marketing programs.  Learn from the mistakes of hundreds of other companies.  100 mistakes walks you through common and uncommon challenges that they faced with their content marketing programs.

To learn more about Tempesta’s content solutions, contact us today.

Picture of Michael Marchese

Michael Marchese

Michael is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership, and overall business operations across all the company’s segments. With over 25 years of experience, he has held various strategic and operating positions. ​​As a recognized expert, he has served on numerous committees for the following industry associations: SEMPO (Search Engine Marketing Professionals Organization), IAB (Internet Advertising Bureau), CGA (Casual Gaming Association), and the MMA (Mobile Marketing Association).
Categories: Customer Support
Tags: platform

Our Mission

Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

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