Close this search box.
Close this search box.

What's the Right Number of Images Within a Blog Post?

images within your blog post

What's the Right Number of Images Within a Blog Post?

Michael Marchese

October 27, 2020

Images within a blog post are more than just visual add-ons. They enhance your content in the eyes of both your audience and the search engines.

Images play a critical role in telling your story to your audience. Including a sufficient number of images within a blog post helps tell that story and improves your SEO.

What is the standard minimum quantity of images for one piece of content?

There is no set standard, but placing one image every 200–300 words is sufficient to support most article content.

Too many images within a blog post can distract from the message and story of the content. Too few images will impair some readers’ comprehension. People consume information in different ways:

  • Auditory.
  • Visually.
  • Sensory/kinesthetic.

By including images within your content, visually oriented readers can better understand the material.

What are the advantages of using images within a blog post?

Beyond helping to better tell a story, images represent another form of content that search engines can index. For example, in an article about widgets that uses multiple images to help readers understand widgets, your blog post can get indexed by search engines to show up in search results related to widgets.

In addition, images from your article will also appear in image searches for that type of content. Video content operates similarly. Within any given content, the ideal approach to maximize SEO is to include:

  1. Text.
  2. Video.
  3. Images.

By covering these mediums, you’re checking all the boxes to get maximum exposure for your article from search engines.

images within your blog post

How are images prepared?

Images within a blog post need to be sized according to the web page or the content that the image resides in.
When dealing with digital media, especially content that will be viewed from mobile devices, images need to be compressed in size and weight. If an image’s file size is too big, it slows the page from loading and negatively impacts the reader’s experience. Ensure that your images are correctly sized and lightweight.
Finally, use appropriate alt tags with each image. Search engines use alt tags to understand that an item is an image and to relate it with relevant keywords or keyword phrases.

In summary

Images within a blog post can play a powerful role in telling your story to your audience. With any content, include a reasonable number of images that are relevant, impactful and help tell that story. While setting up your images, use correct formatting and be mindful of the page of content in a creative way.
When you use images appropriately, your content will tell a better story and reap the benefits of better SEO for your site.

Need help?

If you have a content marketing program or are planning one, download our e-book 100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.
This e-book will walk you through the mistakes of hundreds of other companies and the challenges they faced in implementing their content marketing programs. To learn more about how Tempesta Media can help you streamline your content creation process and deliver quality content at scale, contact us today.

Picture of Michael Marchese

Michael Marchese

Michael is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership, and overall business operations across all the company’s segments. With over 25 years of experience, he has held various strategic and operating positions. ​​As a recognized expert, he has served on numerous committees for the following industry associations: SEMPO (Search Engine Marketing Professionals Organization), IAB (Internet Advertising Bureau), CGA (Casual Gaming Association), and the MMA (Mobile Marketing Association).
Tags: blogging

Our Mission

Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

Send this to a friend