How to Automate Your Content Marketing and Save Time and Money

Content Marketing Automation

How to Automate Your Content Marketing and Save Time and Money

Anastasiia Lavrinenko

August 27, 2021

Content marketing is not easy: it takes time, creativity and manpower. But what if you can get a ready blog post in without having to worry about the content workflow? You can.

This blog will show you how content marketing automation can save you time and money so that you’re able to spend more time on what matters.

In the past, companies had to hire content writers to publish several articles a week. Then, they had to hire a few more people to perform editing, SEO optimization, and content publishing work. Even if you have an in-house team, keeping up with the publishing schedule can be a daunting challenge. To free up more time for other marketing activities, you should try automating your content publishing process. There are some good reasons why businesses prefer automation to manual work. But let’s start from the beginning:

What is content marketing automation?

In the modern age of business, content is king. If you’re a new entrepreneur or an experienced marketer, it may be hard to believe how much person power is involved in the creation of content. For instance, a blog post can take hours of work from multiple people on your team, and in startup companies – the time and resources just aren’t always available. This is where content marketing automation comes in handy! 

This automation can save your company both time and resources, allowing you to focus more on things like advertising or project management instead.

team

Centralize your writers’ team

Managing multiple writers is a challenge. You need to be the one who makes sure that all of the tasks are done properly. To make things worse, there is no method, no system to track their productivity. In a way, you are at their mercy, and you never know when they might abandon ship without finishing everything they have started. 

This is where content marketing automation comes to allow you to make it easier to keep track of content creation. You are getting a tool that makes it easy for your writers’ team to create posts seamlessly – or even schedule them ahead of time. Content marketing platforms provide solutions to manage your own writing team effectively, or to get in your writing team expert writers, where ultimately you will be able to get quality content in a timely fashion.

Manage the turnaround time of the content workflow

Many businesses still rely on employees to carry out routine digital content marketing tasks, despite the fact that these tasks are time-consuming and develop a high level of stress due to their complexity.

Ultimately, the core purpose of content marketing automation is to eliminate the amount of work from your team aimed at editing content, plagiarism screening, and SEO optimization. A  correctly chosen solution in the form of a content marketing platform can easily assist with tasks like keyword research, writing summaries, creating PDFs for downloads, or even checking content for plagiarism. Automation helps you separate yourself from competitors and stay current in your field.

analytics on tablet

Analyze your content’s performance

Content Analytics is the process of analyzing and interpreting data collected as part of content performance. It’s a highly valuable part of content marketing strategy.

This is a tool that helps you see the performance of each piece of content you publish. You can use it to monitor how well your content performs, what type of content performs well, and what keyword generates the most traffic to your website. This feature is a big deal for content marketers because it allows you to create better content. Ignoring or inability to receive and process data of this important part in content marketing will make you competitively weak.

Summary

A content marketing platform is your key to content marketing automation. The most important thing is to choose the right software that will help you to concentrate on making business decisions and development instead of controlling the content workflow. 

Tempesta Media’s content marketing platform is a great solution that will let your business grow. Our CMP lets you set all your content production processes under one software. A smart setup of all-inclusive features, such as planning, style guide development, writing vetting process, ordering content, managing content workflow, the easy review process, publishing, and analyzing content performance will increase your ROI and ROT.

Anastasiia Lavrinenko

Anastasiia Lavrinenko

Anastasia is the director of Paid and Organic Marketing at Tempesta Media. Her non-stop devouring of research and analytics content focused on PR, SEO, content marketing, SMM, SEM, and email marketing continues to inspire her to master new fields of marketing and develop unique views on digital marketing tactics. She is enthusiastic, loves to travel, and is interested in experiencing new languages and cultures.
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Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

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