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This Week in Content Marketing | June 23rd, 2023

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This Week in Content Marketing | June 23rd, 2023

Michael Marchese

June 23, 2023

We hope you have been enjoying the weekly view into our Web reading habits, this week includes the first podcast recommendation, so we are branching into audio as well. This column is equally about highlighting cool developments around the Web as it is about learning new things. It’s great to share these findings, and we like recommendations too. Message us on your preferred social network if you see a good story that you think could be featured in this column.

Bing logo on a blue background

Let’s Talk About Bing

Sure, Google dominates search, but Bing is still processing nearly a billion searches a day, according to Daniel, Ciaran, and Louise of The Digital Marketing Podcast. With recent integrations of OpenAI’s ChatGPT to Bing Search, it might be worth giving Microsoft’s indexing alternative another look this year. One-tenth of Google’s query traffic is nothing to scoff at, in our opinion.

The Small Business Guide to Reputation Management

Reputation management is vital for small businesses. It involves actively monitoring and responding to online conversations about your brand. Focus on search engines, review sites, social media, forums, and comparisons. Also, respond to reviews effectively, have a crisis strategy, and promote a positive image to maintain a good reputation.

YouTube Works Award for Innovative Strategy

YouTube Works Awards winners have embraced new approaches to creative advertising on the platform. These brands have created bespoke campaigns that captured viewers’ attention, tapped into popular trends, utilized long-form videos, and employed precise targeting strategies. By doing so, these brands connected with audiences and achieved remarkable results, demonstrating the power of YouTube as a dynamic creative canvas.

A person holding a phone with TikTok app loading on the screen

TikTik Shop Tests Visual Search Feature

TikTok is testing a visual search feature in its ecommerce solution, TikTok Shop. Users can take or upload a photo to find and purchase similar products. However, advertisers have expressed disappointment with TikTok Shop’s performance so far. The platform aims to generate $20 billion in sales, but its ROI for ecommerce brands remains uncertain. The feature is currently being tested in non-U.S. markets.

Google is Forming A Policy on AI Content and E-E-A-T

Surprisingly, Google does not currently label AI-generated content, leaving it up to publishers to mark. However, Google emphasizes the importance of content quality, both for AI-generated and translated content. They recommend human review before publishing and advise publishers to do the same because Google’s algorithms prioritize natural content created by humans. AI content may struggle to meet the quality threshold of E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) for specific topics that require human experience. Google is internally discussing policies on AI-generated content and will announce them once they are finalized.

Another Week in the Books…

What do you think: is there a particularly outstanding development this week? We are advancing plans regarding this content theme and look forward to how we can offer you more perspective about our industry and how we see it evolving over time.  Stay tuned and look for the next update in the following week.

Picture of Michael Marchese

Michael Marchese

Michael is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership, and overall business operations across all the company’s segments. With over 25 years of experience, he has held various strategic and operating positions. ​​As a recognized expert, he has served on numerous committees for the following industry associations: SEMPO (Search Engine Marketing Professionals Organization), IAB (Internet Advertising Bureau), CGA (Casual Gaming Association), and the MMA (Mobile Marketing Association).

Our Mission

Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

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