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Unlocking ROI in Content Marketing – Overcoming Challenges and Exploring Outsourcing Solution

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Unlocking ROI in Content Marketing – Overcoming Challenges and Exploring Outsourcing Solution

Kristan Manley

June 29, 2023

Your content marketing program plays a crucial role in driving a positive return on investment (ROI) in today’s digital marketing landscape.

Regardless of the marketing channels utilized, businesses’ ultimate goal remains to achieve measurable results and generate revenue. However, many businesses struggle to attain this goal, facing various challenges along the way.

We’ll take a look at the challenges businesses face and how managed service providers help overcome those challenges below.

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The Obstacles of Delivering ROI Through Content Marketing

Despite their best efforts, several factors can hinder businesses from driving ROI through their content marketing programs. These challenges include:

  1. Lack of clear goals
  2. Insufficient resources
  3. Poor content quality
  4. Ineffective distribution
  5. Failure to measure and adjust

Lack of Clear Goals

Without clearly defined objectives, measuring the effectiveness of content marketing efforts and tracking ROI becomes difficult.

According to the Content Marketing Institute, only 40% of B2B marketers have a documented content marketing strategy, indicating a lack of clear goals and strategies.

Insufficient Resources

A limited budget, lack of time time, and unskilled personnel can hamper content creation, distribution, and strategy optimization. HubSpot’s State of Marketing report revealed that 24% of marketers expect to cut their budget further in 2023 if a recession were to occur.

However, with the right tools, effective planning, and outsourcing options, businesses can overcome these challenges and achieve successful content marketing outcomes.

Poor Content Quality

Content that fails to engage or resonate with the target audience leads to decreased conversion rates and diminished ROI. A study by Adobe revealed that 59% of consumers choose to engage with well-designed content rather than plain content

Ineffective Distribution

Without an effective distribution strategy, valuable content may not reach the intended audience, resulting in missed opportunities and wasted resources.

According to a poll by DemandGen, one-third of respondents feel overwhelmed by the abundance of available content. At the same time, a substantial majority indicate that they consume three to five pieces of content before engaging with a vendor.

Failure to Measure and Adjust

Lack of proper tracking and analysis prevents businesses from identifying effective strategies and optimizing their content marketing efforts, resulting in wasted resources and suboptimal ROI.

Semrush says that overall survey results show that only 54% of all businesses currently measure their content marketing ROI.

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Content Marketing Program Success: Why Partnering with an MSP is Key to ROI

Outsourcing content marketing to a managed service provider (MSP) offers a viable solution for businesses struggling to drive ROI. The benefits of partnering with an MSP include:

  1. Access to a team of experts
  2. Improved efficiency and scalability
  3. Greater flexibility in strategy

Failing to drive ROI from your content marketing is detrimental to your business. Wasted resources, missed opportunities, and lost revenue are just a few of the potential outcomes.

With specialized skills and knowledge in content creation, distribution, and strategy optimization, MSPs deliver high-quality content that resonates with your target audience.

Additionally, by leveraging their resources and infrastructure, MSPs enable your business to efficiently produce and distribute content, facilitating scalable efforts without overburdening your teams.

Ultimately, through data and analytics, MSPs provide you with real-time insights into your content performance, empowering your business to adjust strategies and optimizations.

How MSPs Provide Cost-Effective Solutions Tailored to Your Budget

Clear communication, regular reporting, and collaboration foster a sense of control and partnership, mitigating any loss of control concerns. MSPs with a proven track record, testimonials, and case studies can alleviate worries about the quality of work.

According to UpCity’s 2022 poll, 93% of small businesses have positive experiences with an outsourced team, while the most important factor for choosing an outsourced team is strong problem-solving skills.

While some businesses have concerns about outsourcing content marketing, addressing them is essential. MSPs provide cost-effective solutions tailored to fit specific budgets, ensuring a positive ROI.

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How To Measure Content Marketing ROI With the Bullseye Effect

Driving a positive content conversion is imperative for businesses in today’s digital landscape. Overcoming the challenges of a lack of measurement is crucial, so outsourcing content marketing to a managed service provider presents a solution that offers numerous benefits.

To overcome the challenges and achieve optimal results, consider exploring the Bullseye Effect from Tempesta Media. Our Bullseye Effect benefits your business with a comprehensive managed service approach that includes content creation, SEO, analytics, and more.

You can also read our success stories to see the results we have achieved for other businesses. Take action today and unlock the potential of your content marketing strategy with the Bullseye Effect.

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Kristan Manley

Kristan Manley is the Director of Managed Services at Tempesta Media. She has been crafting digital marketing strategies and content for over a decade and has been in the Customer Success business for 15+ years. She is the mother of 4 beautiful children (and three cats) and is an avid book nerd.

Our Mission

Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

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