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This Week in Content Marketing | June 30th, 2023

A man sitting at a table with his laptop open on Chat GPT

This Week in Content Marketing | June 30th, 2023

Michael Marchese

June 30, 2023

This week’s content marketing brief includes ChatGPT updates, info on Microsoft’s advertising business, a podcast highlight, and a UX resource site.

Summer is heating up, and so is our weekly content marketing industry review series. When developing digital marketing managed service packages to accommodate a client’s needs, we often cross paths with excellent resources or interesting updates from the organizations we rely on to meet our production cycles. This column is our weekly chance to review these findings while sharing them with you.

A mobile phone with ChatGPT app opened on the screen

Revolutionize Your Ecommerce Strategy with the Best ChatGPT Prompts and Plugins

ChatGPT is an AI-powered tool that can be used to generate human-like text and gain valuable insights. This article lists the best ChatGPT prompts and plugins for ecommerce businesses. The prompts are designed to help businesses optimize their marketing strategies, improve website performance, and connect more effectively with their target audience. The plugins can be used to enhance the digital marketing workflow and unlock the full potential of ChatGPT. The article also discusses the importance of getting the prompts right for ChatGPT. An accurate and clear prompt will enable the AI to provide accurate and helpful output, while an unclear or vague prompt can confuse the AI model and lead to irrelevant or nonsensical responses. Overall, this article provides a valuable resource for ecommerce businesses looking to use ChatGPT to improve their marketing strategies.

Microsoft Announces Platform Name Changes Amidst Market Acceleration

Microsoft is renaming several of its advertising platforms to accelerate the growth of its digital advertising business across channels like search, native, video, and connected TV. The company also plans to incorporate AI into its advertising platforms to help advertisers automate campaign creation. In addition to the name changes, Microsoft hinted at the upcoming AI developments shortly, such as generative AI to automate campaign asset creation at scale and campaign management efficiencies.

A podcast setup: a laptop and a microphone on a desktop

Rustbelt Innovators: Michael Marchese – Economic Marketer

Tempesta Media’s CEO Michael Marchese joined the Rustbelt Innovators podcast series for a discussion about his career, the company’s history, and specialties, as well as the trajectory the digital marketing industry is heading as developments in artificial intelligence plus content marketing analytics, continue to advance. This episode is only 20 minutes but is like taking a history course in online marketing.

Laws of UX

User Experience (UX) design is all about the psychological back and forth between Websites developers create and the consumers visiting pages. Laws of UX is a beautifully crafted article outlining the principles of psychology, how they influence online experiences (and off), and the behaviors we seek to elicit from browser traffic.

The Reading Roundup

Like all projects, it can be daunting when you begin with a blank page. What do I want to say? Is this within the spirit of my intent? However, the screen soon fills with thoughts and observations to connect the points and overarching themes within the work. This is the value of creative content development focused on SEO principles such as keyword research and linking-building strategies that establish credibility.

Picture of Michael Marchese

Michael Marchese

Michael is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership, and overall business operations across all the company’s segments. With over 25 years of experience, he has held various strategic and operating positions. ​​As a recognized expert, he has served on numerous committees for the following industry associations: SEMPO (Search Engine Marketing Professionals Organization), IAB (Internet Advertising Bureau), CGA (Casual Gaming Association), and the MMA (Mobile Marketing Association).

Our Mission

Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

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